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U.S. Visitor Profile – Taiwan

TRENDS IN ARRIVALS (in thousands)

Year

1997

1998

1999

2000

2001

2002

2003

Change
2003/1997

Arrivals

443

386

453

457

357

288

239

-204

% Change

7%

-13%

17%

1%

-22%

-19%

-17%

-46%

TRENDS IN RECEIPTS* (in millions)

Year

1997

1998

1999

2000

2001

2002

2003

Change
2003/1997

Receipts

$1,287

$1,035

$1,189

$1,184

$917

$794

n/a

n/a

% Change

-6%

-20%

15%

0%

-23%

-13%

n/a

n/a

TAIWANESE VISITATION ESTIMATES
(Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **

Market Share 2003

Volume 2003

Market Share 2002

Volume 2002

PACIFIC

67.9%

162

67.9%

196

MIDDLE ATLANTIC

18.2%

43

19.8%

57

MOUNTAIN

17.1%

41

18.7%

54

EAST NORTH CENTRAL

10.7%

26

6.1%

18

SOUTH ATLANTIC

10.2%

24

14.0%

40

WEST SOUTH CENTRAL

9.8%

23

7.9%

23

NEW ENGLAND

***

***

4.5%

13

U.S. Mainland

91.5%

219

92.7%

267

California

63.3%

151

63.9%

184

New York

14.5%

35

16.7%

48

Nevada

13.3%

32

14.7%

42

Texas

8.7%

21

6.7%

19

Illinois

7.1%

17

***

***

Washington

6.5%

16

5.0%

14

New Jersey

3.9%

9

3.6%

10

TAIWANESE VISITATION ESTIMATES
(Market Share & Volume in thousands) VISITATION TO THE CITIES **

Market Share 2003

Volume 2003

Market Share 2002

Volume 2002

Los Angeles

39.0%

93

39.2%

113

San Francisco

22.2%

53

22.8%

66

New York City

13.4%

32

16.2%

47

Las Vegas

13.0%

31

14.5%

42

San Jose

8.2%

20

9.5%

27

Seattle

6.1%

15

4.8%

14

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

2003

2002

% Point Change ****

Purpose of Trip: (multiple response)

Vacation / Holiday

50%

50%

1

Visit Friends and Relatives

44%

48%

-4

Business

42%

39%

3

Attend Convention

12%

15%

-3

Transportation Types Used in U.S.: (multiple response)

Company or Private Automobile

46%

44%

2

Airline in U.S.

35%

38%

-4

Rented Automobile

30%

32%

-2

Bus between Cities

12%

11%

1

Rail between Cities

5%

6%

-1

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

2003

2002

% Point Change or % Change ****

Prepaid Package

12%

15%

-3 pts

First International Trip

17%

21%

-4 pts

Average Length of Stay in U.S. (nights)

25.1%

18.7

34%

Daily Visitor Spending in U.S.

$76

$105

-28%

Average Number of States Visited

1.6

1.6

0%

Notes:

r - The 2001 and 2002 arrivals total have been revised downward from the preliminary estimate released earlier by OTTI.
pr - Preliminary will be revised
* Excluding passenger fare receipts/exports.
** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).
*** Not displayed due to low respondent base for this survey year.
**** Variance due to rounding.

Sources:  U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries, Bureau of Economic Analysis

Publication Date: April 2004

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