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U.S. Visitor Profile - Japan

TRENDS IN ARRIVALS (in thousands)

Year

1997

1998

1999

2000

2001

2002

2003

Change
2003/1997

Arrivals

5,368

4,885

4,826

5,061

4,083

3,627

3,170

-2,198

% Change

4%

-9%

-1%

5%

-19%

-11%

-13%

-41%

TRENDS IN RECEIPTS* (in millions)

Year

1997

1998

1999

2000

2001

2002

2003

Change
2003/1997

Receipts

$11,068

$9,424

$9,711

$10,238

$8,902

$8,492

$7,686

-$3,382

% Change

-6%

-15%

3%

5%

-13%

-5%

-9%

-31%

JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **

Market Share 2003

Volume 2003

Market Share 2002

Volume 2002

PACIFIC ISLANDS

62.7%

1,988

62.4%

2,263

PACIFIC

20.1%

637

20.0%

725

MIDDLE ATLANTIC

11.0%

349

9.9%

359

MOUNTAIN

7.2%

228

7.4%

268

EAST NORTH CENTRAL

5.9%

187

6.4%

232

SOUTH ATLANTIC

5.5%

174

4.7%

170

WEST SOUTH CENTRAL

2.8%

89

3.1%

112

NEW ENGLAND

2.3%

73

2.3%

83

EAST SOUTH CENTRAL

***

***

1.0%

36

U.S. MAINLAND

38.7%

1,227

38.9%

1,411

Hawaiian Islands

43.2%

1,369

40.8%

1,480

Guam

19.6%

621

21.5%

780

California

18.6%

590

18.0%

653

New York

9.5%

301

8.7%

316

Nevada

5.5%

174

5.4%

196

Illinois

2.5%

79

3.4%

123

Texas

2.4%

76

2.5%

91

Washington

1.9%

60

2.4%

87

Florida

1.9%

60

1.8%

65

Massachusetts

1.8%

57

1.8%

65

Ohio

1.7%

54

1.6%

58

Arizona

1.4%

44

1.4%

51

New Jersey

1.1%

55

1.4%

51

JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands) VISITATION TO THE CITIES **

Market Share 2003

Volume 2003

Market Share 2002

Volume 2002

Honolulu

38.0%

1,205

34.4%

1,248

Los Angeles

10.1%

320

11.0%

399

New York City

9.2%

292

8.2%

297

San Francisco

6.6%

209

5.1%

185

Las Vegas

5.3%

168

5.3%

192

Maui

3.2%

101

3.8%

138

Chicago

2.4%

76

3.2%

116

Anaheim

2.2%

10

1.7%

62

Washington, DC

1.9%

60

***

***

Boston

1.8%

57

1.7%

62

San Jose

1.8%

57

1.6%

58

San Diego

1.7%

54

1.8%

65

Seattle

1.6%

51

2.1%

76

Hawaii (Big Island)

1.3%

41

1.3%

47

Kauai

***

***

1.5%

54

Dallas

***

***

1.4%

51

Orlando

***

***

0.8%

29

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

2003

2002

% Point Change ****

Purpose of Trip: (multiple response)

Vacation / Holiday

76%

76%

0

Visit Friends and Relatives

19%

21%

-2

Business

17%

17%

0

Attend Convention

7%

6%

1

Transportation Types Used in U.S.: (multiple response)

Rented Automobile

25%

23%

3

Airline in U.S.

22%

23%

-1

Company or Private Automobile

21%

20%

1

Bus between Cities

17%

20%

-2

Rail between Cities

5%

5%

0

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

2003

2002

% point change or % Change ****

Prepaid Package

40%

39%

1 pt

First International Trip

31%

22%

9 pts

Ave. Length of Stay in U.S. (nights)

8.8

8.4

5%

Daily Visitor Spending in U.S.

$139

$145

-4%

Average Number of States Visited

1.3

1.2

8%

Notes:

r - The 2001 and 2002 arrivals total have been revised downward from the preliminary estimate released earlier by OTTI.
pr - Preliminary will be revised
* Excluding passenger fare receipts/exports.
** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).
*** Not displayed due to low respondent base for this survey year.
**** Variance due to rounding.Sources:  U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries, Bureau of Economic Analysis

Publication Date: April 2004
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