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U.S. Visitor Profile – Italy

TRENDS IN ARRIVALS (in thousands)

Year

1997

1998

1999

2000

2001

2002

2003

Change
2003/1997

Arrivals

580

611

626

612

472

406

409

-171

% Change

10%

5%

2%

-2%

-23%

-14%

1%

-29%

TRENDS IN RECEIPTS* (in millions)

Year

1997

1998

1999

2000

2001

2002

2003

Change
2003/1997

Receipts

$1,647

$1,907

$1,691

$1,590

$1,147

$1,107

n/a

n/a

% Change

-3%

16%

-11%

-6%

-28%

-3%

n/a

n/a

ITALIAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **

Market Share 2003

Volume 2003

Market Share 2002

Volume 2002

MIDDLE ATLANTIC

44.3%

181

38.7%

157

SOUTH ATLANTIC

31.3%

128

32.9%

134

PACIFIC

***

***

23.4%

95

New York

38.5%

157

35.4%

144

California

***

***

22.8%

93

ITALIAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **

Market Share 2003

Volume 2003

Market Share 2002

Volume 2002

New York City

36.1%

148

34.8%

141

SELECTED TRAVELER CHARACTERISTICS (by Percentage Point Change)

2003

2002

% Point Change ****

Purpose of Trip: (multiple response)

Vacation / Holiday

53%

56%

-3

Business

35%

33%

2

Visit Friends and Relatives

33%

31%

2

Attend Convention

9%

16%

-7

Transportation Types Used in U.S.: (multiple response)

Company or Private Automobile

28%

25%

4

Airline in U.S.

25%

31%

-6

Rented Automobile

25%

29%

-5

Bus between Cities

12%

8%

5

Rail between Cities

8%

7%

2

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)

2003

2002

% point change or % Change ****

Prepaid Package

11%

13%

-2 pts

First International Trip

22%

19%

3 pts

Average Length of Stay in U.S. (nights)

11.4

13.0

-12%

Daily Visitor Spending in U.S.

n/a

$120

n/a

Average Number of States Visited

1.6

1.6

0%

Notes:

r - The 2001 and 2002 arrivals total have been revised downward from the preliminary estimate released earlier by OTTI.
pr - Preliminary will be revised
* Excluding passenger fare receipts/exports.
** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).
*** Not displayed due to low respondent base for this survey year.
**** Variance due to rounding.Sources:  U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries, Bureau of Economic Analysis

Publication Date: April 2004
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