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U.S. Travel Market Overview – Demographics

Profile of 2005 U.S. Domestic Traveler Households

  • Average age of Traveler: 46 years
  • 70% married, 16% single/never married, 14% divorced/widowed/separated
  • 39% of travelers have a college degree, including 17% with graduate work started or completed
  • 67% of travelers employed full or part-time, 14% retired
  • 36% with Children in the Household
  • Annual Household Income: $70,200 mean, $62,900 median*

  • *Median is the point where one-half of traveling families earn more and one-half earns less.

    Source: Domestic Travel Market Report, 2006 Edition

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