About TIA and DKS&A

The Travel Industry Association (TIA)

The Travel Industry Association of America is a non-profit trade association that represents and speaks for the common interests and concerns of the entire U.S. travel and tourism industry. TIA's mission is to promote and facilitate increased travel to and within the United States.  Based in Washington, D.C., TIA provides powerful and exclusive statistics and analysis on the size, economic impact, and trends in the travel industry to its members, the industry, the media, and legislators.

TIA's research department seeks to meet the needs of its members and others in the travel industry by gathering, conducting, analyzing, and disseminating economic and marketing research. This research articulates the economic significance of the travel and tourism industry at national, state, and local levels; defines the size, characteristics, and growth of existing and emerging travel markets; and provides qualitative trend analysis and quantitative forecasts of future travel activities and their impacts.

With solid support from our partner DKS&A, we strive to give our clients the finest market research services by providing accurate and timely travel and tourism information.  We strive to meet or exceed the expectations of our clients and wish to have long lasting business relationships with them.  When our clients succeed, we succeed.

DK Shifflet & Associates, Ltd. (DKS&A)

DKS&A is a consumer information leader in providing brand-level use and rating information.  DKS&A works with over 65 clients in all travel and tourism industry segments, including U.S. and foreign government agencies, state and city tourism offices, more than 30 major hotel chains, major theme parks, and other travel-related companies. 

Based in Falls Church, Virginia, DKS&A has a large client base of industry leaders, and is recognized as one of the leading U.S. travel and tourism research providers.  The experience working with destinations, theme parks, hotels, and other clients has provided DKS&A the opportunity to understand the full spectrum of issues in studying U.S. travel.

TIA/DKS&A Partnership

In July 2005, TIA and DKS&A, the two leading sources of travel industry information, entered into a partnership to improve the travel industry's research-based information.  TIA merged the best parts of its TravelScope® program with the renowned DKS&A DIRECTIONS® survey and formed an enhanced product under the name TIA TravelScope®/DIRECTIONS® by DKS&A. 

The partnership offers richer and timelier information by leveraging more than two decades of experience and expertise from each of the two industry leaders.  It also creates one source of ongoing consumer intelligence and benchmarking by providing total travel volume and traveler activity in each industry sector, including destinations, transportation, lodging, and more. 

TIA and DKS&A work together closely to maintain the continuity and exceptional breadth and depth of sector, and brand-level data.  Both organizations are committed to the highest levels of data accuracy and client service.

For more information on the TravelScope®/DIRECTIONS® program, contact TIA at 202-408-2159 or email us.