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TravelScope®/DIRECTIONS® Research Program

Tracking U.S. Domestic Travel Volume, Characteristics, and Travel Patterns

A Partnership of the Travel Industry Association and DK Shifflet & Associates, Ltd.

TIA's TravelScope®/DIRECTIONS® by DKS&A program is a large-scale, on-going survey that tracks the American consumers' travel behavior and provides a comprehensive snapshot of the U.S. domestic travel and tourism market.  The program produces quarterly travel and tourism reports that describe national and state-level information on trip volume, trip and traveler characteristics, and overall travel patterns. 

In addition to the quarterly reports, the program also provides DIRECTABS(sm), a dynamic cross-tabulation program that can provide detailed travel statistics from any office or laptop computer.

The powerful TravelScope®/DIRECTIONS® program is a product of the partnership between the Travel Industry Association of America (TIA) and DK Shifflet & Associates, Ltd. (DKS&A).  The survey is based on information collected since the 1980s through DKS&A's DIRECTIONS® survey.  Since its inception, the DIRECTIONS® program has been recognized as an important source of information for the travel and tourism industry.

Participation                                     

Methodology

About TIA & DKS&A               

TravelScope®/DIRECTIONS® Survey

Printable Information About TravelScope®/DIRECTIONS® 

For more information on the TravelScope®/DIRECTIONS® program, contact TIA at 202-408-2159 or email us.