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Customized TIA Research – International Consumer Research

Travel Trade Barometer

The Travel Trade Barometer gathers qualitative and quantitative data from British, German, and Mexican travel trade on bookings and projected bookings (3 to 6 months out) in an unbiased, reliable, and timely manner.  Since its inception in 2002, the Barometer's bookings estimates consistently match official U.S. arrival figures, but on a more timely basis.

The Barometer offers U.S. companies, destinations, and travel trade:

• Current bookings to the United States
• Projected bookings to the United States (3 and 6 months out)
• Destination-specific bookings and projected bookings that are comparable across destinations
• Descriptions of the motivators and deterrents for travel to the United States
• Analysis of the competitive position of the U.S. compared to other long-haul destinations
• Description of the most important travel trends (amusement/theme parks, city travel, family, etc.)
• Product awareness and perception assessment
• Disaster impact and monitoring

A number of subscription and report options are available to TIA members.  Click here for more information. 

TTB Subscribers click here to log in for access to the most recent reports.

To subscribe to the Barometer, contact Scott C. Johnson, at scott@travelmi.com or sjohnson@tia.org

For more information on TIA research programs, please contact Traverse Burnett tburnett@tia.org, 202-408-2142.