Business Travel Accounts for More Than A Quarter of all U.S. Domestic Travel U.S. Domestic Business & Convention Travel, 2006 This report includes descriptions of spending patterns as well as the accommodations and transportation used on business and convention business trips. This study also includes in-depth analysis of transient business travel (likely for consulting or client service) and travel for conventions, training, or seminars. Information is obtained from the TIA TravelScope®/ DIRECTIONS® by DKS&A program. This report is included in TIA's 2006 Comprehensive and Premier Research Subscription Packages.
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2007 Outlook for Travel & Tourism This report documents the presentations and discussion sessions of the 2006 32nd annual Marketing Outlook Forum. A series of technology and marketing experts provide their analysis of the challenges facing the industry. Topics covered include: demographics of the consumer, leisure travel, technology, international travel, niche markets, strategic business alliances, air travel, the hotel market, the attractions industry, packaged travel, cruise travel, restaurant industry, student travel, and the rv market. This report is included in TIA's 2007 Basic, Comprehensive and Premier Research Subscription Packages.
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Opportunity to Participate in Two New Topical Reports TIA is planning to conduct a leisure travel study that specifically targets the Hispanic/Latino community. This study will measure travel behaviors regarding transportation, lodging, travel information, reservations and leisure activities of the Hispanic/ Latino market. Data will be segmented and analyzed by national origin and degree or level of assimilation into American culture. Sponsors to this study will have the opportunity to insert proprietary questions and receive specialized analysis. Interested parties are encouraged to contact Andrea Brunk at abrunk@tia.org.
TIA, in cooperation with the Alfred P. Sloan Foundation, is beginning a project that will help the U.S. travel industry capitalize on China's rapidly increasing value as a source of inbound tourism. Over the past decade China's economy has grown faster than any other economy in the world, producing an increasingly affluent population with the desire and resources for outbound travel. Indeed, it has been predicted that by 2020, China will generate over 100 million outbound trips annually—more than triple its current output—making it one of the most lucrative outbound travel markets worldwide. The study will provide in-depth background and analysis of the travel market, economy, and political environment in China. Your organization can join TIA in this exciting, cost-effective study. For more information, contact Traverse Burnett at 202-408-2142, or tburnett@tia.org.
RECENTLY RELEASED REPORTS
The Online Metrics Handbook for Travel Marketers Until now, the travel industry has had no reliable method to benchmark companies' online performance against competitors. Using current literature in conjunction with in-depth interviews of various travel suppliers and vendors, TIA, in association with The Hospitality Sales & Marketing Association International (HSMAI) Foundation, brings you this newly released publication. This study defines performance from the perspectives of eCommerce and online customers; reviews metrics used by different travel sectors; determines the formulas most indicative of performance quality; determines which metrics are comparable for online transactions or functions; and shows if it is possible to recommend a method of data collection that will convert data to a standard format for common metrics. This report is included in TIA's 2006 Basic, Comprehensive and Premier Research Subscription Packages.
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2006-2007 Survey of U.S. State & Territory Tourism Office Budgets This annual survey provides extensive information on tourism office budgets and funding sources of all 50 states and, when available, comparable agencies in the District of Columbia and the five U.S. territories. Refer to the Summary & Analysis section or compare state-by-state budget breakdowns in the areas of personnel/administration, advertising, marketing and sales promotion, grant programs, industry relations, press and public relations, research, website, welcome centers, etc., for state agencies responsible for tourism development and promotion across the U.S. This report is included in TIA's 2007 Basic, Comprehensive and Premier Research Subscription Packages.
To order a copy of the research report, click here.
travelhorizons™ A new travelhorizons™ survey of nearly 2,000 travelers revealed that the majority of Americans do not know a passport is now required when returning to the U.S. via air from other Western Hemisphere countries. Click here for information on this new survey by TIA and Yesawich, Pepperdine, Brown & Russell.
TIA Travel Trade Barometer TIA has partnered with Travel Market Insights (TMI) to produce the TIA Travel Trade Barometer, providing our members with predictive information on the direction of inbound travel to the U.S. and by destination. The barometer is a quarterly survey of key inbound operators with a large share of U.S. inbound business. Operators from the UK, Germany, and Mexico are surveyed online and tell us their volume of bookings, demand, confidence in recommending the U.S. as a destination, and factors influencing international visitors' decision to travel to the U.S. – including destination specific bookings and projected bookings. The Canadian barometer, surveying Canadian companies that sell travel to the US, is a product that will be available in third quarter 2007. Reliable and Timely: Analysis of this survey with actual inbound numbers reported by OTTI have shown that the barometer is an accurate predictor of the direction of inbound volume each quarter. Your business shouldn't have to wait to learn if international business will be up or down next quarter; subscribe to the Barometer forecast so you can prepare for any fluctuations in the international inbound market. Year end 2006 bookings and projected bookings for the first half of 2007 are currently available. Subscribe today to obtain your destinations' bookings and projected bookings for summer travel. For subscription costs and more information visit the Barometer website.
To have your destination added to the survey call or email Scott Johnson at 518-668-2559 or Traverse Burnett at 202-408-2142.
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De-Clutter With Travel Marketing Search
Travel Marketing Search is a powerful search engine that continually indexes the websites of all companies represented in the list and features a broad array of products and services listings that will aid TIA members in their purchasing decisions. Therefore, searchers can easily locate products and services unique to the travel marketing industry without the clutter of a general Internet search.
Customized research available through TIA. Click here to learn more about how you can sponsor a consumer market research study.
For more information about TIA, go to www.tia.org.
