Did You Know? Approximately 124 million Americans took a vacation in the past year, amounting to 55% of the adult population, with the typical traveler taking 3 trips per year.
New Report Focuses on What Americans Want in an Ideal Vacation and Where Their Current Vacations Are Falling Short The Ideal American Vacation Trip: An In-Depth Analysis of American Leisure Travelers' Aspirations and Motivations This report profiles both the typical American vacation trip and the "ideal" American vacation trip. In addition, this report profiles leisure travelers based on their lifestage and motivations for traveling, and examines how the ideal trip varies across these groups. Other aspects of the study include an examination of how close various lifestages and motivational segments are to their ideal vacation trip and the key travel aspirations that are not being met for these segments. The study was conducted online among 2,500 American vacation travelers and sponsored by American Express. This report is included in the Premier Research Subscription Package.
To order a copy of the research report, click here.
Obtain Short Term Forecasts of Inbound Travel TIA Travel Trade Barometer TIA has partnered with Travel Market Insights (TMI) to produce the TIA Travel Trade Barometer, providing our members with predictive information on the direction of inbound travel to the U.S. and by destination. The barometer is a quarterly survey of key inbound operators with a large share of U.S. inbound business. Operators from the UK, Germany, and Mexico are surveyed online and tell us their volume of bookings, demand, confidence in recommending the U.S. as a destination, and factors influencing international visitors' decision to travel to the U.S. – including destination specific bookings and projected bookings. The Canadian barometer, surveying Canadian companies that sell travel to the US, is a product that will be available in third quarter 2007. Reliable and Timely: Analysis of this survey with actual inbound numbers reported by OTTI have shown that the barometer is an accurate predictor of the direction of inbound volume each quarter. Your business shouldn't have to wait to learn if international business will be up or down next quarter; subscribe to the Barometer forecast so you can prepare for any fluctuations in the international inbound market. Year end 2006 bookings and projected bookings for the first half of 2007 are currently available. Subscribe today to obtain your destinations' bookings and projected bookings for summer travel. For subscription costs and more information visit the Barometer website.
To have your destination added to the survey call or email Scott Johnson at 518-668-2559 or Traverse Burnett at 202-408-2142.
RECENTLY RELEASED REPORTS
Domestic Travel Market Report, 2006 Edition This annual report will give you an overview of the size and composition of the 1.99 billion person-trips taken domestically by U.S. residents in 2005. It includes trip characteristics and traveler demographics for overall U.S. domestic travel, and for several key market segments, over the past ten years. Travel segments profiled include: business travelers, leisure travelers, air and auto travelers, solo travelers, travel with children, eco-travel, and trips that include cultural activities. Also profiled are four income groups and three age groups. This report uses data from the TIA TravelScope®/DIRECTIONS® Survey by DKS&A. This report is included in TIA's 2006 Basic, Comprehensive and Premier Research Subscription Packages.
To order a copy of the research report, click here.
Gay & Lesbian Leisure Travelers in America This groundbreaking study examines gay, lesbian, bisexual, and transgender (GLBT) travelers' preferences, attitudes, spending patterns, and behaviors on leisure trips (domestic and international), and shows how these diverge from those of heterosexual travelers. This study also identifies the print, online, and broadcast media sources that are influential in GLBT individuals' leisure travel planning, and examines their awareness and attraction to "gay-friendly" destinations, lodging, cruise lines, airlines, car rental companies, and other travel service providers. Sponsored by Harris Interactive and Witeck-Combs Communications.
To order a copy of the research report, click here.
Profile of Culinary Travelers First Event Report Provides Insights on Food & Wine Travelers Culinary travelers, defined as those who travel for unique and memorable eating or drinking experiences, make up roughly one-fifth of the U.S. leisure traveling population. In addition to providing a detailed demographic profile of these travelers, this report provides specific characteristics of the trips they take, including the amount of money they spend, the other activities they engage in while traveling, and the most popular destinations for wine and culinary travel. Sponsored by Gourmet, Edge Research and the International Culinary Tourism Association.
BECOME A TIA MEMBER! For more information on the benefits and opportunities of TIA membership, click here.
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Travel Marketing Search is a powerful search engine that continually indexes the websites of all companies represented in the list and features a broad array of products and services listings that will aid TIA members in their purchasing decisions. Therefore, searchers can easily locate products and services unique to the travel marketing industry without the clutter of a general Internet search.
Customized research available through TIA. Click here to learn more about how you can sponsor a consumer market research study.
For more information about TIA, go to www.tia.org.
