Market Share Indicators Online – Welcome

MSI Online Database

Welcome to the U.S. Travel Association's Market Share Indicator Report, MSI Online.

MSI will help you better understand the flow of international travel to the United States though its Market Share Indicator Report. This analysis of the United State's share of long-haul travel from twenty-five of the top tourism generating countries to the U.S includes the U.S. market share (the MSI), outbound and long-haul travel figures, economic indicators for the past ten years, and short term forecasts for all twenty-five countries.

The U.S. Travel Association created the Market Share Indicator Report and MSI Online to support the Industry's efforts to increase travel to the U.S. by giving travel professionals information about which countries generate outbound tourism and what share is coming to the U.S. Trends in outbound travel, GDP growth, currency fluctuations and other economic indicators can be readily related to U.S. arrivals and changes in U.S. market share.

MSI information is available in three different presentations:

· The MSI Summary of U.S. Market Share provides a quick overview of the U.S. market share for the 25 countries in MSI. The online summary shows the U.S. market share over ten years at five-year intervals, plus the past and current year.

· The MSI Online Database allows you to search by country, year, or indicator in order to make customized tables of travel and economic information. Through our search you can compare trends over time for one country or multiple countries and compare indicators for one year, or multiple countries and years for one indicator.

· The MSI Online Country Analyses provide detailed interpretation of the Market Share Indicator data and relevant background information including politics, economic conditions and significant events. Each country analysis includes two competitive charts: one that shows each of the primary countries and one that shows each of the primary regions with which the U.S. competes for visitors from that country.

MSI Online's primary data source is Tourism Economic's Tourism Decision Merics (TDM), a highly regarded source of timely, accurate global tourism and economic data. Tourism Economics collects data for TDM on a continual basis in order to provide the most recently published data for 180 countries from every world region. TDM data comes from numerous major world sources including NTO's, intergovernmental organizations that collect data from their member countries, and from every major statistics office in the world. All of Tourism Economics's TDM tourism data is checked for accuracy and consistency over time.

The MSI Online forecasts are based on the current Oxford Economics' Global Macro Model for every major origin and destination pair. Over 30,000 indicators of tourism activity with details on purpose of trip and visitor spending are utilized.

For detailed information on the MSI, and definitions of terms, go to MSI Frequently Asked Questions.

Notes:

MSI Summary of U.S. Market Share link to the page titles - IVIS – Summary of U.S. Market Share Indicators

MSI Online Database link to the page titles - Market Share Indicators – Online Database

MSI Online Country Analyses link to the page titles - Market Share Indicators – Country Analysis