Travel Industry Association of America

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Travel Industry Association of America

 
February 1, 2007 - Volume 7, Number 2
 






Las Vegas, NV
April 4-6, 2007






Phoenix, AZ
Ausgust 15-18, 2007

















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This issue's highlights include...

TIA and Industry News

Member Opportunities

BLUEPRINT TO DISCOVER AMERICA UNVEILED
At TIA's State of the Travel Industry Luncheon, Jay Rasulo, TIA National Chair and Chairman, Walt Disney Parks and Resorts, introduced a three-point plan to strengthen security and improve U.S. policies and procedures to send a more welcoming message from America to travelers around the world. "The Blueprint for Change," created under the direction of the Discover America Partnership over the past several months, offers concrete proposals to repair our visa policy, improve entry procedures and take action that can alter negative perceptions of the U.S. in other countries.

To view the text of Rasulo's speech, click here.
To download a copy of A Blueprint to Discover America, click here.
Click here to view photos from State of the Travel Industry Luncheon.

 

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TIA AWARDED $3.9 MILLION GRANT BY COMMERCE
The Department of Commerce announced their decision to award a $3.9 million grant to TIA this week. The grant, awarded over two years will be used to develop the official travel website for the U.S. to promote America as a premier destination to international travelers. TIA, with the assistance of leading travel industry partners, including several of the State Tourism Offices and Convention and Visitors Bureaus, American Express, Travelocity, Yahoo! and Fodor's, will build, market and maintain a set of websites created in multiple languages aimed at markets that account for roughly 75 percent of the international inbound travel market. For further information, click here.

 

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ESTO 2007 DATE & LOCATION ANNOUNCED
The 2007 Educational Seminar for Tourism Organizations (ESTO), the premiere learning and knowledge sharing forum for U.S. destination marketing professionals, will be held at the Phoenician Resort August 15 - 18 in Phoenix, Arizona. ESTO always features cutting edge programming in an inspired, energized, interactive format. The Education Committee, co-chaired by Diane Shober, Director of the Wyoming State Office of Travel & Tourism, and Paul Mayer, Executive Director, Central (CT) Regional Tourism District, is hard at work developing the ESTO 2007 program and will have some exciting announcements soon. State tourism offices and destination marketing organizations should bookmark www.tia.org/esto to stay on top of the latest ESTO information.

 

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TIA PARTNERS ON EXPANDED TRAVEL TRADE BAROMETER
TIA and Travel Market Insights (TMI), which specializes in providing tangible and insightful marketing-focused research on international travel to the U.S., have just announced a market research partnership. The program will provide the best early indicator of British, German, and Mexican bookings to the U.S. and an accurate short-term forecast of arrivals from these key markets. This new partnership will better serve U.S. destinations and companies invested in the international travel market. For more information on the partnership and the most recent travel trade barometer, click here.

 

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MEMBER OPPORTUNITIES

TRAVELCOM 2007 PACKED FULL OF SURPRISES
The Las Vegas Convention and Visitors Authority will be adding excitement to the 2007 TravelCom Exhibitor Hall with drawings every half hour for prizes such as tech toys and show tickets. Also on the floor, Vegas.com will be providing a concierge service to help delegates add some local flavor to their trip. Register now and save $500 off on-site registration.

 
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SAVE MONEY ON ADVERTISING AT POW WOW: GO DIGITAL
The new International Pow Wow 2007 CD Show Directory, produced by CDshowGuides™, will put your digital catalog as well as any other sales and marketing materials in the hands of every buyer and journalist at International Pow Wow for less than 15 cents each. Save money on production costs and get 100 percent distribution. Prices start at $100. For more information and to order, click here.
 
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Travel Industry Association
1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934
202-408-8422, Fax 202-408-1255

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