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August 17, 2006 ~ Volume 6, Number 15
 


Click here to find out how you can win with TIA's new Member-Get-A-Member Program.



ESTO
Minneapolis, MN
August 19-22, 2006

Travel Leadership Summit
Washington, DC
September 12-13, 2006

See America Week Japan
Tokyo, Japan
September 19-25, 2006

NCAP
Boca Raton, FL
October 10-11, 2006

Marketing Outlook Forum
Boca Raton, FL
October 11-13, 2006 

Odyssey Awards Gala
Boca Raton, FL
October 12, 2006

See America Week Brazil
Sao Paulo, Brazil
October 25-30, 2006










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This issue's highlights include...

 TIA and Industry News

Did You Know..


Member Opportunities

 

TIA AND INDUSTRY NEWS

LEADING THE FIGHT ON WHTI AND INDUSTRY IMAGE
TIA and TBR are leading the fight for a modest extension of the Western Hemisphere Travel Initiative (WHTI) and to enhance our industry's position before policymakers. This week the USA Today ran an op-ed authored by TIA that details the many reasons for a WHTI extension, including the lessons learned from last week's airport security changes. Click here for op-ed. Also this week, a profile of Keith Reinhard and Business for Diplomatic Action was featured in an article in the The Washington Post. Keith, a close friend of the Travel Business Roundtable, TIA and this industry, repeatedly emphasizes travel and tourism's crucial role in the public diplomacy process. Click here for article.

 

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BRITISH ARRESTS OF SUSPECTED TERRORISTS
The arrests last week by British authorities of suspected airline terrorists led to increased security measures around the world. And while the Department of Homeland Security lowered the aviation threat level from red to orange earlier this week, a number of new air travel requirements remain in place. TIA commends Homeland Security Secretary Chertoff, Attorney General Gonzales and TSA officials in their balanced approach to the situation, keeping in mind the principles of the Rice-Chertoff initiative "Secure Borders and Open Doors." For statement from Roger Dow, click here.

 

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TAKE YOUR SEAT WITH GOVERNMENT
The table is set, now come take your seat with other industry and government leaders at the inaugural Travel Leadership Summit September 12-13 in Washington, D.C. Don't miss this opportunity for face-to-face time with policy decision makers - log on to register today.

 

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DISCOVER AMERICA PARTNERSHIP PRESS EVENT
TIA will host a media launch of the Discover America Partnership, a major new industry initiative to restore America's image by promoting travel to the U.S., in front of the U.S. Capitol Building at 10:30 a.m. on September 13.

 

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NEW REPORT SHOWS LEISURE TRAVEL MORE POPULAR THAN EVER
Americans took over 1.4 billion leisure trips in 2004, an increase of almost 9 percent since 2000. Most leisure travelers journey by car, and most leisure trips are taken either to visit friends or family or for personal reasons. More information on leisure travelers and trips, including spending, transportation, lodging, and activities, can be found in TIA's new U.S. Domestic Leisure Travel Report, the first to use the TIA TravelScope®/DIRECTIONS® by DKS&A survey. Click here for more information.

 

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NEW INDUSTRY INSIGHT WITH "VOICE OF THE INDUSTRY"
TIA and Vision Critical, a leader in research panel development, are assembling a new research panel to provide TIA and its members consistent, focused information about the state of the U.S. travel industry. The panel, called the "Voice of the Industry," will consist of 2,500 industry professionals who will provide TIA with the "pulse" of the industry -- e.g. how their business is doing, how they are reacting to changes, such as increases in gas prices, and how they are preparing for and responding to disaster. TIA will produce regular reports on the state of the industry and will make the panel available to its members who want to ask proprietary questions. For more information contact Laura Mandala, Vice President, Partnership Research, 202.408.2160, lmandala@TIA.org

 

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SHARE YOUR SUCCESS STORY
Do you or a colleague have an industry success story to share? TIA is collecting stories of individuals who have risen through travel and tourism's ranks - in both direct and indirect jobs - to help make our industry great. Selected stories will be featured in future TIA publications such as The Power of Travel Report which is distributed to TIA members, government officials, media and at TIA events throughout the year. Send information to Greg Staley at gstaley@tia.org.

 

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NATIONAL PREPAREDNESS MONTH FAST APPROACHING
In a little over two weeks, the U.S. Department of Homeland Security will officially kick-off National Preparedness Month (NPM) 2006. Thus far 670 national, regional, state and local organizations have joined the NPM Coalition (list at http://www.ready.gov/america/npm/index.htm) and agreed to promote emergency preparedness. If you are interested in joining or learning more visit www.ready.gov. Registration for this year's Coalition will close on Friday, August 25.

 

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DID YOU KNOW…
Did you know that shopping is the most popular domestic trip activity and is included in 30 percent of all domestic trips. In total, that's 342 million trips with shopping trips.

 

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MEMBER OPPORTUNITIES


EDUCATIONAL SEMINAR KICKS OFF SATURDAY NIGHT
Minneapolis, Minnesota hosts TIA's ESTO 2006, bringing together 400 state, urban, county, regional and other destination marketing professionals to learn and network in a relaxed, informal setting. The ESTO program is packed with informative speakers and panels on topics from technology to advertising to demographics. Kicking off with a reception Saturday night and closing with the unique ESTO Awards Banquet on Tuesday night (themed Camp Minnesota!), ESTO 2006 promises to engage, inform and entertain. Click here for more information on ESTO 2006.

 
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ONLINE REGISTRATION FOR FALL EVENTS OPEN
Online registration is now available for two of TIA's elite events - National Conference for Attraction Professionals (NCAP), October 10-11 and Marketing Outlook Forum, October 11-13 - both in Boca Raton, Florida. Kicking off with Dr. Emilyn Sheffield, NCAP features speakers and panelists covering topics of special interest to attractions. NCAP's Tuesday night reception will be held in the outdoor sculpture garden (weather permitting) of the Boca Raton Museum of Art, the official fine arts museum for the city of Boca Raton. Click here to access online registration and learn more about NCAP.

Increase your travel IQ and network with the brightest marketing, sales and research minds in the travel industry at TIA’s Marketing Outlook Forum. Click here to register now and save by taking advantage of the early registration fee. Visit www.tia.org/marketingoutlook to view the preliminary program and to learn about the General Session speakers. Join your colleagues at this valuable and important educational conference.
 
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MEMBER OFFER: 50 FREE POSTINGS ON GETATRAVELJOB.COM
TIA's newly launched GetATravelJob.com is the only industry specific job bank representing all segments of the travel industry! As a result, job seekers benefit through more robust content and employers have access to a more targeted and qualified candidate pool. It is TIA's vision to establish GetATravelJob.com as the low-cost and preferred resource for travel industry jobs. Log on today and take advantage of GetATravelJob.com's introductory offer for members with 50 Postings FREE, including resume access, for one year.

 
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MEMBERS BENEFIT FROM NEW CERTIFICATION PARTNERSHIP
TIA, in partnership with The George Washington University, a pioneer in tourism management, education, and research for over three decades, is offering a valuable new membership benefit for all employees of TIA member organizations. Members will receive a 20% discount on Tourism Destination and Event Management Certificate Programs and elective courses including: destination management; event management; sports management; and hospitality management. There are two ways to take advantage of this great opportunity: courses can be customized to the needs of TIA member organizations and taught on-site by GW faculty; or courses are made available online. For more information about this new benefit, click here or contact Laura Uhart at luhart@tia.org.

 
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POVERTY NEVER TAKES A VACATION: THE BOX PROJECT WANTS YOUR HELP
Currently, 37 million Americans live in poverty and nearly half are children. Since 1962, The Box Project has helped to alleviate the effects of poverty right here at home. They match sponsors with families living in poverty in rural regions of the US. Each month, sponsors send boxes of food, clothing and needed supplies to their match family. They get to know each other and share family trials and triumphs through letters and phone calls. The Box Project, whose current theme is "Poverty Never Takes A Vacation" is asking members of the travel industry for help. To find out how your organization can make a difference, visit www.boxproject.org or call toll-free 866-677-8094.

   


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Travel Industry Association
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202-408-8422, Fax 202-408-1255

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