ESTO
Minneapolis, MN
August 19-22, 2006
Travel
Leadership Summit
Washington, DC
September 12-13, 2006
See
America Week Japan
Tokyo, Japan
September 19-25, 2006
NCAP
Boca Raton, FL
October 10-11, 2006
Marketing
Outlook Forum
Boca Raton, FL
October 11-13, 2006
Odyssey
Awards Gala
Boca Raton, FL
October 12, 2006
See
America Week Brazil
Sao Paulo, Brazil
October 25-30, 2006
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This issue's highlights include...
TIA
and Industry News
Did
You Know..
Member Opportunities
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TIA
AND INDUSTRY NEWS
SWEEPSTAKES A "WONDERFUL" SUCCESS
This year's Wonders of America sweepstakes competition
garnered more than 150,000 entries, four times the number of entries
earned by last year's sweepstakes. The map-match game was inspired
by the U.S. Postal Service's (USPS) Wonders of America
stamp collection and was promoted throughout the country with poster
displays in each USPS office and on their website. The seven winners
will be announced in September and posted on the SeeAmerica.org
website. TIA would like to thank the following partners for their
contributions: American Express; Cheap Tickets; Marriott International;
and The Hertz Corporation. |
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INTERNATIONAL VISITORS
KEY TO IMPROVING U.S. IMAGE
The travel
industry pressed its case with the State Department to leverage the
power of travel to improve the U.S. image abroad. Roger Dow, TIA's
President and CEO, testified before the Advisory Commission on Public
Diplomacy. "Simply put," Dow said, "making America the international
destination of choice is good diplomatic policy." Read
More. |
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TIA
KICKS OFF MEMBER-GET-A-MEMBER SUMMER CAMPAIGN
The 2006 Member-Get-A-Member Summer Campaign offers current members
a chance to introduce colleagues to the many benefits and opportunities
of membership. For each referral we receive, we will enter you in
a special drawing for 2 economy class round trip tickets to any
American Airlines destination in the contiguous U.S. 48 states.
And, for every referral you provide that joins TIA by August 31,
2006, you will receive a $50 American Express gift card. Click
here for further details. |
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E-COMMERCE COMMITTEE DISTRIBUTES GUIDELINES
TIA's e-Commerce Committee is circulating guidelines developed for
travel industry organizations that protect vendors from deceptive
uses of their names and trademarks while also maintaining direct
and easy access to travel websites for consumers. Click
here for the guidelines. |
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NEW MEMBER QUARTERLY LAUNCHED
TIA recently unveiled an all new publication called Members Matter.
The online photo album features TIA members who are active leaders
in the travel industry. Click
here to flip through it. |
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CALL FOR
TRAVELCOM SPEAKER SUGGESTIONS
To make sure you're getting the most from your TIA experience we
want to know: Who and what would you most like to hear about at
year's TravelCom?
Click here to fill out our online
suggestion form. The TIA eCommerce Committee will consider all
submissions. |
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DID YOU
KNOW…
Did You Know that just a 1 percent increase in U.S. worldwide
market share would equal a 8 million increase in visitors, a $12
billion increase in expenditures, 151,000 new jobs, a $3 billion
increase in payroll, and $2 billion more in federal, state and local
tax revenue? |
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MEMBER
OPPORTUNITIES
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DISTINGUISHED AUTHOR TO KEYNOTE ESTO
Lisa Ford, author of Personal Power and How
to Give Exceptional Customer Service, is the keynote speaker
for ESTO 2006, August 19 - 22, in Minneapolis, MN. Known for her
powerful presentations filled with practical strategies, common
sense applications and memorable stories all combined with passion
and humor, Lisa is an expert in the field of customer service and
retention as well as leadership, personal excellence and change.
Click
here for more details. |
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TIA WEBINAR LOOKS
TO THE E-MAIL FUTURE
Kevin
Johnson, president of Acxiom Digital, presented the latest digital
marketing trends and best practices during a recent TIA Webinar. His
presentation was followed by a highly informative question-answer
session through which attendees learned about the future of e-mail
marketing. A recording of the full presentation including the Q&A
session can now be purchased for $15. Click
here to download. Those who did attend may download the recording
for free. Contact Helen Maplesden
if you did not receive your access code. |
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NCAP CONFIRMS NIAGRA AND GETTYSBURG PANELISTS
The National Conference for Attractions Professionals (NCAP)
recently confirmed a new panel on marketing that puts two of America's
big attractions on the program. Joel Noden, senior director of The
Niagara Parks Commission, and Robert Wilburn, president of Gettysburg
National Battlefield Museum Foundation, will discuss the recent
additions to their attractions and how they are marketing them to
the public. Encourage your attraction professionals to attend NCAP
2006, October 10 & 11 in Boca Raton, Florida. For more information
on NCAP, visit www.tia.org/ncap.
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e-NEWSLINE is a service from the Travel Industry Association
of America (TIA), providing timely information on issues important
to our members and the U.S. travel and tourism industry. Please
feel free to forward this important information to members of
your organization in government affairs, marketing, public relations
and research.
Want to use this information? Feel free to use the stories in
this newsletter as a source of travel industry news. Members can
easily copy and paste this information into their own publications
and releases—but please attribute to the Travel Industry
Association of America (TIA).
Questions or comments? Send to e-NEWSLINE editor Helen
Maplesden: hmaplesden@tia.org.
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Travel Industry Association
of America
1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934
202-408-8422, Fax 202-408-1255
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