ESTO
Minneapolis, MN
August 19-22, 2006
Travel
Leadership Summit
Washington, DC
September 12-13, 2006
See
America Week Japan
Tokyo, Japan
September 19-25, 2006
NCAP
Boca Raton, FL
October 10-11, 2006
Marketing
Outlook Forum
Boca Raton, FL
October 11-13, 2006
Odyssey
Awards Gala
Boca Raton, FL
October 12, 2006
See
America Week Brazil
Sao Paulo, Brazil
October 25-30, 2006
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This issue's highlights include...
TIA
and Industry News
Did
You Know..
Member Opportunities
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TIA
AND INDUSTRY NEWS
INDUSTRY LEADERS TESTIFY TO CHALLENGES AND OPPORTUNITIES
TRAVEL CAN ADDRESS
Travel industry leaders Jay Rasulo, Chairman, Travel Industry Association
and Chairman U.S. Travel and Tourism Advisory Board; Jonathan Tisch,
Chairman, The Travel Business Roundtable; and Todd Davidson, Chair,
National Council of State Tourism Directors, told a Senate Subcommittee
about challenges facing the industry and also about the unique role
travel can play to help improve the U.S. image worldwide. Their
message was unified in demonstrating the need to reach out to the
growing global travel market. Jay Rasulo told the Senate "we can't
afford not to invest in this form of grassroots public diplomacy."
For full testimonies, click
here To listen to a podcast of the testimonies, click
here. |
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TIA
2006 FORECAST CALLS FOR SLOWING REVENUE GROWTH
TIA's updated 2006 forecast predicts another record year for consumer
spending on travel. But the rate of revenue growth for the industry
is slowing. Revenues are expected to grow at 4.5 percent this year,
according to the updated forecast, versus 7.8 and 7.9 percent in
2004 and 2005. Higher gasoline prices at the beginning of the summer
travel season are one of the main contributing factors. Click
here for details. |
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NEW MARKET FORECAST AND REVIEW REPORTS AVAILABLE
Despite declines in U.S. arrivals from several key markets in the
first quarter of 2006, by the end of the year the United States
is likely to see overall growth in tourist arrivals from each of
the five countries profiled in TIA's Market Forecast and Reviews.
The first-quarter declines were primarily due to the later-than-usual
Easter holiday (which occurred in April rather than March of this
year), leading TIA to predict that arrivals will see a strong rebound
in April and the second quarter overall. This short-term rebound
will be accompanied by a strong global economy and favorable exchange
rates for international visitors, all of which will help U.S. arrivals
improve through the rest of 2006. Premier and International subscribers
click
here to download the PDF files. |
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NEW ONLINE JOB BANK DESIGNED FOR TRAVEL MARKET
Coming Soon! Following the success of KatrinaJobs.org, TIA is pleased
to announce the upcoming GetATravelJob.com, a one-stop resource
for all travel industry jobs. The online job bank will match qualified
job seekers in the travel industry with hiring managers from each
travel related industry segment. Priced competitively, the site
offers great benefits to employers and is FREE to job seekers. Save
the site as a favorite today and stay tuned for more information
from TIA once the site is launched! You may also contact Laura Uhart
at luhart@tia.org or (202) 408-2157
for further details. |
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SEEAMERICA.JP GETS A NEW FACE FOR A NEW START
The new and improved SeeAmerica.jp
website was just launched on June 15 to support the current Department
of Commerce "You've seen the films, now visit the set" campaign,
with enhancements that will make the site a more robust marketing
vehicle as TIA reaches out to the Japanese market. SeeAmerica.jp
bears strong resemblance to the SeeAmerica.org website in design
and functionality but the majority of content has been translated
to Japanese, including all of the state pages. Other features in
Japanese include: a newsletter opt-in that will allow for ongoing
marketing to Japanese consumers, links to Japanese versions of destination
websites, a travel news section that is updated daily, and a Travel
Packages section with travel offers in Japanese. Members can reach
this market by posting travel packages, special events, and links
to their Japanese websites on SeeAmerica.jp,
and by participating in the current coop advertising program that
will reach hundreds of thousands of Japanese travelers over the
next 6 months. Contact Kayoko Inoue for further details at Kinoue@tia.org.
Contact Lisa Lanna for coop opportunities at llanna@tia.org.
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DID YOU
KNOW…
Did You Know that the Travel and Tourism industry is one
of the country's largest employers with 7.3 million direct travel-generated
jobs? You could fill the Orange Bowl stadium a hundred times over
with people directly employed in the industry. |
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MEMBER
OPPORTUNITIES
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SPEAKERS HAPPENED ON THE WAY TO THE FORUM
As part of a vigorous Marketing
Outlook Form line-up, renowned national pollster and communications
specialist, Dr. Frank Luntz, will talk about the "words that work"
for the travel and tourism industry and how to improve communications
with clients and consumers, as well as what people want most from
vacations in 2006 and 2007. He will join other illustrious speakers
such as Keith Reinhard, Chairman of DDB and Fred Dust of IDEO. Register
now for Marketing
Outlook Forum, October 11 - 13, 2006 in Boca Raton, Florida.
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MAKE THE MOST OF YOUR MARKETING DOLLARS WITH COOP
August 7 is the deadline to participate in the See America fall
cooperative advertising insert in the United Kingdom. The 16+ page,
four-color supplement consists of a 50/50 copy to ad ratio and reaches
a targeted travel audience in the UK at a great rate. The insert
will feature articles written by leading British travel writers
on winter sun and city breaks and will highlight American destinations
and special travel tips and offers. The supplements appear in UK
national newspapers The Daily Telegraph and The Sunday
Times, as well as ABTA's trade Magazine and Essentially
America, a consumer magazine. For
more information, click here.
Don't forget another coop opportunity in the U.S. The upcoming USA
TODAY insert, Fall Leisure Travel, highlights key
destinations and getaways and features everything from shopping
to fall foliage to weekending on one tank of gas. Deadline for participation
is August 8, 2006. Click
here for more details. |
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NEW MEMBERS
American
Heritage
Frank Rosa
Publisher
Arthur
Frommer's Budget Travel
Nancy Telliho
Publisher
City of Chandler,
Office of Tourism
Kimberly Janes, CHSP
Tourism Marketing Coordinator
Crowne
Plaza Concord
Elizabeth Boman
Director of Sales & Marketing
Destination
Irvine
Firoozeh Tahmassebi
Director, Tourism & International Porgrams
Exmplar, Inc.
Diane Turner
Vice President Sales, Travel
Hospitality
eBusiness Strategies
Max Starkov
Chief eBusiness Strategist
Howard Johnson
Plaza & Conference Center - Miami Airport
Danielle Torres
Director of Sales
IIA/Select
Registry, Inc.
Keith Kehlbeck
Executive Director
Le Meridian
Sunny Isles Beach
Liza Vecino-Castro
International Sales Manager
The
Lexington at Orlando City Place
Linda Vandegrift
Director of Sales & Marketing
Lincoln Property
Company
Heather Mendelson
Special Events Manager
OCG, Inc.
Joseph Lathrop
President
Peoria Area Convention
& Visitors Bureau
Stephen Powell
Executive Director
Smithsonian
Magazine
Dennett Robertson
Director of Marketing
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e-NEWSLINE is a service from the Travel Industry Association
of America (TIA), providing timely information on issues important
to our members and the U.S. travel and tourism industry. Please
feel free to forward this important information to members of
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Travel Industry Association
of America
1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934
202-408-8422, Fax 202-408-1255
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