Deadline for Entries
June 9
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This issue's highlights include...
TIA
and Industry News
Member
Opportunities
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TIA
AND INDUSTRY NEWS
TRAVEL INDUSTRY PRAISES BORDER LEGISLATION
Thanks to the collective efforts of the entire travel industry,
the U.S. Senate approved an amendment that would extend final implementation
of the Western Hemisphere Travel Initiative so that potential problems
can be worked out in advance. WHTI will require new travel documents
of Canadian and Caribbean citizens entering the U.S. and of U.S.
citizens returning from those countries. Click here
for more information. |
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TWO
NEW FACES AT TIA
TIA is pleased to announce the addition of two new staff members.
Geoff Freeman has been named Vice President of Strategic Planning.
Geoff will be working closely with industry leaders to develop a
strategic plan to increase the travel industry's influence with
policy makers, reduce barriers to travel and create domestic and
international marketing campaigns to benefit the U.S. travel industry.
Prior to joining TIA, Geoff served as Vice President with APCO Worldwide,
a global public affairs firm where he managed a wide array of issue
campaigns, including the Partnership for Prescription Assistance
(PPA).
Sarah Dickson joins TIA as Director of Exposition and Advertising
Sales. She is responsible for selling trade show booths and program
advertising for Pow Wow, TravelCom and other TIA events. Sarah has
17 years of trade show, event production, promotion, logistical
management, sponsorships, and destination/ convention experience
including service as a Presidential Liaison / Advance Team member
for the White House. |
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2006 INTERNATIONAL POW WOW - A PROVEN SUCCESS
The reviews are coming in for the 2006 edition of International
Pow Wow and they are extremely positive. Australian buyer, Mark
Sheehan was thrilled with his Pow Wow experience, stating "I have
not worked, or played so hard for many years and already I've heard
the ringing of cash registers for many of my appointments." Among
the records set in Orlando: 47,000 buyer-supplier appointments were
scheduled. |
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MEMBER
OPPORTUNITIES
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JUMP ON THE FAST TRACK WITH TIA AND NASCAR
TIA is working with Joe Gibbs Racing (JGR) to develop a brokered
sponsorship opportunity for the 2007 and 2008 NASCAR seasons. Members
can purchase sponsorship "shares" in one of JGR's NASCAR Nextel
Cup cars entitling them to one race as the lead sponsor and a second
race as a secondary sponsor. Each share also provides the sponsor
with unlimited advertising rights; inclusion on a race team website
and email campaigns that include special offers and/or information
about your organization as well as links to your website; pre-race
driver meet-and-greets; pit passes; and more. This is an excellent
opportunity to tap into this 75 million strong fan base/customer
segment without the high cost of a full sponsorship. This is an
extremely time sensitive opportunity - those that are interested
should contact Adam Vance at
202-408-2127 by June 16th. |
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DEADLINE FOR ODYSSEY AWARDS EXTENDED
Due to numerous requests, the June 2 deadline for Odyssey Award
submissions has been extended by a week to June 9,
2006. Entries must be received by TIA on or before June 9 to be
considered. As the premiere travel and tourism recognition program,
the Odyssey Awards annually recognize outstanding and distinct marketing
and advertising achievements. For the first time in the awards 55
year history, TIA has partnered with National Geographic Traveler.
Also for the first time, we have opened up the opportunity to non-TIA
members. Please visit our website, www.tia.org/odysseyawards
for a complete list of categories, submission guidelines and entry
form. We look forward to receiving your entry. All winners
will be published in the January 2007 issue of National Geographic
Traveler. |
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ONE WEEK IN OCTOBER - IT'S ALL HAPPENING
Reserve the week of October 9th for two important industry
events in Boca Raton, Florida. First, the attraction industry unites
for two days of networking and education during the 6th annual National
Conference for Attraction Professionals (NCAP) October 10 &
11. The 2006 program features speakers such as Mark Brown, AAA,
and Dr. Warren Lieberman, Veritech Solutions, and topics including
revenue management, the drive market, ecommerce, and more. NCAP
is your passport to a wealth of ideas. Visit www.tia.org/ncap
for more information
While you're there, increase your travel IQ and network with the
brightest marketing minds in the travel industry at Marketing
Outlook Forum October 11-13. This year's conference will feature
speakers such as Keith Reinhard, Chairman of DDB, Fred Dust of IDEO
and renowned communications and language specialist Frank Luntz.
Concurrent sessions will provide the latest progressive marketing
techniques & research trends and there will also be ample opportunity
to network with fellow attendees. Visit www.tia.org/marketingoutlook
for more information. |
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STILL TIME TO PARTICIPATE IN JAPAN COOP CAMPAIGN
Don't miss the exciting marketing opportunities available
in Japan with the Department of Commerce (DOC) upcoming themed campaign
"You've seen the film, now visit the set." Once again,
DOC is working with TIA as its partner to execute the coop in conjunction
with their campaign. For $5,000 you will get six months of online
visibility generated by this $3.5 million promotion, where every
component will have SeeAmerica.jp as the call to action. Your investment
will buy you a "featured destination" or a "featured special" rotating
ad spot on the SeeAmerica.jp home page throughout the duration of
the campaign, June 15-December 15, 2006. The campaign includes high
visibility promotions with two renowned retail companies in Japan,
TV and Billboard advertising, and an online media campaign that
consists of a U.S. movie trivia game and sweepstakes, e-mail marketing
and online advertising. The new SeeAmerica.jp website will
be relaunched on June 15 to support this campaign, and
the traffic generated by our promotion is sure to give you great
exposure for a very small investment.
In order to participate or if you have any questions, please contact
Lisa Lanna, llanna@tia.org,
202-408-2169. |
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e-NEWSLINE is a service from the Travel Industry Association
of America (TIA), providing timely information on issues important
to our members and the U.S. travel and tourism industry. Please
feel free to forward this important information to members of
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and research.
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Association of America (TIA).
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Maplesden: hmaplesden@tia.org.
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Travel Industry Association
of America
1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934
202-408-8422, Fax 202-408-1255
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