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June 2
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This issue's highlights include...
TIA
and Industry News
Member
Opportunities
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TIA
AND INDUSTRY NEWS
TIA FORECASTS SUMMER LEISURE TRAVEL ESSENTIALLY FLAT IN 2006
Historically high fuel prices are expected to have a negative impact
on summer travel and are accompanied by broader economic concerns
for many Americans. During Thursday's press conference for TIA's
Summer 2006 Forecast, it was revealed that Americans will take 325.6
million leisure person-trips during June, July and August 2006,
equating to a travel volume growth of less than 1 percent this year
amid relatively soft travel intentions. Although travelers plan
to spend an average of $1,033 on their longest pleasure trip this
summer, essentially unchanged from the summer of 2005, they will
have to economize in other areas to compensate for higher hotel
room rates and airline fares in addition to higher gas costs. Click
here
for press release. Click here
for Summer Travel Gas Price Fact Sheet. |
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WONDERS
OF AMERICA LAUNCHES IN USA TODAY
On May 5th a special section in USA TODAY launched TIA's
"Wonders of America Sweepstakes," inspired by the U.S. Postal Service's
(USPS) "Wonders of America" stamp series. These stamps highlight
American superlatives such as the largest canyon and the tallest
geyser, promoting travel to destinations throughout the 50 states.
The USPS will release the stamps on May 27. To drive summer travel,
TIA has developed the "Wonders of America Sweepstakes." From May
1, 2006 through July 15, 2006, visitors to SeeAmerica.org will have
the chance to enter to win one of seven grand prizes that include
a $500 American Express Gift Card; round-trip coach-class airline
tickets for two from CheapTickets.com; six-day car rental voucher
from Hertz; and a five-night, six-day hotel voucher from Marriott.
Visit www.SeeAmerica.org
and click on the link for Wonders of America Sweepstakes. Click
here
for official rules. |
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INTERNATIONAL
POW WOW® GENERATES BILLIONS IN TRAVEL BUSINESS
Last week more than 5,000 travel industry delegates from 70 countries
were in Orlando, Florida for the 38th Annual International Pow Wow.
With more than 99 percent of mutual appointment requests fulfilled
adding up to 47,000 pre-scheduled appointments between U.S. travel
suppliers and international buyers taking place, TIA estimates that
International Pow Wow will generate more than $4 billion in travel
to the U.S. over the next three years.
Pow Wow highlights include a keynote speech by Delta Airlines CEO
Gerald Grinstein; a "Mission into America" game show where several
delegates were awarded $7,500 in cash prizes by American Express,
and an "Ambassadors of Rock" luncheon concert featuring Louisiana
blues and rock icon Marc Broussard, sponsored by Hard Rock International.
Over 300 international and domestic media turned out for Pow Wow.
TIA President and CEO Roger Dow and TIA National Chair and Chairman
Walt Disney Parks and Resorts Jay Rasulo held a standing-room only
press conference on international visitation and facilitation.
Delegates enjoyed the theme park thrills of Orlando during spectacular
evening events sponsored by SeaWorld Orlando, Universal Studios
Orlando, and the grand finale at Disney's Animal Kingdom with grammy-award
winning artist Donna Summer.
To view photos from International Pow Wow, click here.
TIA would like to thank the many generous sponsors of International
Pow Wow. For a complete list of sponsors, click here.
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2006 OUTLOOK FOR TRAVEL AND TOURISM NOW AVAILABLE
Get forecast information for the $645 billion industry by ordering
the 2006
Outlook for Travel and Tourism today. Revenues are forecast
to rise in virtually every sector and travel industry experts say
travel demand will remain strong as international visitors could
top the previous record set in 2000. The Outlook documents the forecasts
and trends outlined at TIA's Marketing Outlook Forum held in late
2005 in Seattle, Washington. This edition reflects a new summary
format that is easier to use and makes information more accessible.
For more information or to order your copies today, click here.
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TIA BOLSTERS INTERNATIONAL MARKETING STRATEGY
Demonstrating its commitment to execute a robust international strategy
and create a more effective presence for the U.S. in countries around
the globe, the Travel Industry Association of America has tapped
a senior industry executive with more than 25 years of worldwide
sales and marketing experience. Warren Ruello, who worked for Marriott
International and oversaw all of the company's sales efforts outside
the U.S., has been named Vice President, International Planning.
Ruello will be working closely with TIA's recently formed International
Strategy Committee, headed by Bruce Bommarito, Director of Nevada's
Commission on Tourism. The committee is comprised of U.S.-based
members, as well as representatives from the U.S. Commerce Department
and others in businesses outside the U.S., to develop an effective,
long-term approach to increasing America's travel industry profile
abroad. Click here
for full press release. |
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MEMBER
OPPORTUNITIES
DEADLINE TO PARTICIPATE IN JAPAN COOP WITH DEPARTMENT
OF COMMERCE
Don't miss the exciting marketing opportunities available in Japan
with the Department of Commerce upcoming themed campaign "You've
seen the film, now visit the set." Once again, Commerce
is working with TIA as its partner to execute the coop in conjunction
with their campaign. For $5,000 you will get six months of online
visibility generated by this $3.5 million promotion, where every
component will have SeeAmerica.jp as the call to action. Your investment
will buy you a "featured destination" or a "featured special" rotating
ad spot on the SeeAmerica.jp home page throughout the duration of
the campaign, June 15-December 15, 2006. The campaign includes high
visibility promotions with two renowned retail companies in Japan,
TV and Billboard advertising, and an online media campaign that
consists of a U.S. movie trivia game and sweepstakes, e-mail marketing
and online advertising. The new SeeAmerica.jp website will
be relaunched on June 15 to support this campaign, and
the traffic generated by our promotion is sure to give you great
exposure for a very small investment.
In order to participate or if you have any questions, please contact
Lisa Lanna, llanna@tia.org,
202-408-2169. |
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ODYSSEY AWARDS JUNE 2ND DEADLINE FOR ENTRIES DRAWS CLOSER
You only have a couple more weeks to send in your 2006 Odyssey
Awards submissions. This year's winners will enjoy even more honor
and prestige as TIA and National Geographic Traveler partner
to recognize the outstanding achievements by both TIA member and
non-member organizations. New this year are the National Geographic
Traveler's "Travel to a Better World" awards honoring excellence
in sustainable tourism. Other new categories include online marketing,
and partners in tourism, recognizing the achievements of non-travel
companies that have supported or increased tourism to or within
the U.S. All winners will be published in the January 2007
issue of National Geographic Traveler.
For more information, including a complete list of award categories,
click here.
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THE WIZARD OF ADS TO BE FEATURED AT ESTO
Delegates to TIA's Educational Seminar for Tourism Organizations
(ESTO) in St. Paul, Minnesota, will have a chance to hear and interact
with Roy Williams, bestselling author, professional speaker, consultant,
teacher and CEO. His first book, The Wizard of Ads, was
voted Business Book of the Year in 1998 and his second was named
the Wall Street Journal's number one Business Book in America
in 1999 and became a New York Times bestseller. Once introduced
as "the most magnetic and mesmerizing speaker in the world today,"
Williams both entertains and enlightens his audience. ESTO is in
St. Paul, Minnesota, August 19 - 22. To learn more about ESTO and
see the preliminary program, click here.
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NEW
MEMBERS
As TIA continues to broaden its membership, we would like to take
the opportunity to welcome new members and thank them for supporting
the entire travel and tourism industry through their membership.
Each month in e-Newsline we will list new member organizations and
the key contact.
360 Tour Group LLC
Patrick Budway
President
Alamo Vacation Homes of Central Florida
Janet Arato
Corporate Director of Sales & Marketing
Alliance Tickets
Roger Jones
Co-Owner/ General Manager
Association of Travel Marketing Executives
Kristen Zern
Executive Director
Bonaventure Resort & Conference Center
Alvaro Rodriguez
Sales Manager, Travel Industry
CHL International
LLC
Christopher Lund
President
Circle Line Harbor Cruises, LLC
Howard McKoy
Director of Group & Leisure Sales
City Sightseeing San Francisco
Christian Watts
CEO
CSI - Capitol Services, Inc.
Jill McGregor
CEO and Founder
eBoatCharters.com Inc
Serena Hoermann
Owner
Fairways Property Management, Inc.
Richard Walker
Owner
GetAway
Cruises
Dennis T. Agnew
CEO
InQ, Inc.
Kirit Sarvaiya
Director of Marketing
J&J Tours
Jennifer Patterson
General Manager
Jackson Hole Central Reservations
Edye Smith
Operations Manager
Kauai Beach Hotel & Resort
Janet N. Lindsey
Associate Director of Sales
Museum of Arts and Sciences
Beth Whitmore
Director of Marketing & Sales
OCG, Inc.
Joseph Lathrop
President
Open Road
Tours, Inc.
Donnita Parker
Director of Marketing
Opentour
Igor Mattio
President
Plano Convention & Visitors Bureau
Mark Thompson CMP
Director
Resortsandlodges.com
Charles Bailey
President & CEO
San Antonio Marriott Rivercenter
Jeanette Sherman
Director, Food & Beverage
Skywalk at Grand Canyon West, The
Allison Raskansky
Marketing Director
Smart Call
Yehiel BenShoshan
CEO
TravelMole
Charles Kao
Publisher
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e-NEWSLINE is a service from the Travel Industry Association of
America (TIA), providing updates on activities and issues important to our members
and of interest to the U.S. travel and tourism industry. Please feel free to forward
this to members of your organization in government affairs, marketing, public
relations and research.
Want to use this information? Feel free to use the stories in
this newsletter as a source of travel industry news. Members can
easily copy and paste this information into their own publications
and releases—but please attribute to the Travel Industry
Association of America (TIA).
Questions or comments? Send to e-NEWSLINE editor Laura
Horsley: lhorsley@tia.org.
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word "UNSUBSCRIBE" in the subject line.
Travel Industry Association
of America
1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934
202-408-8422, Fax 202-408-1255
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