Travel Industry Association of America

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April 13, 2006~ Volume 6, Number 7
 



April 17-19, 2006
Click Here For Event Information


2006 Northeast Regional Forum
April 27, 2006
New York, NY



May 6-10, 2006
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May 13 - 21
Click here to plan your events




Deadline for Entries June 2


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This issue's highlights include...

 TIA and Industry News

 Member Opportunities

 

TIA AND INDUSTRY NEWS


WTTC SUMMIT BRINGS TOGETHER WORLD LEADERS IN TRAVEL
The Global Travel and Tourism Summit was held in Washington, D.C. this week, bringing together the industry's top CEOs, Cabinet Ministers, senior government officials and journalists from around the globe. Jay Rasulo, TIA Chair and Chairman of Walt Disney Parks and Resorts, was a featured panelist in a session exploring travel and tourism growth in a global context. The Global Travel and Tourism Summit is put on annually by the World Travel and Tourism Council. TIA and the Travel Business Roundtable were co-hosts of the summit.

 

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TRAVEL EXECUTIVES CALL FOR TRAVEL POLICY AND INTERNATIONAL MARKETING CAMPAIGN
At the Global Travel & Tourism Summit, travel industry leaders endorsed a call to action to make the U.S. more competitive with other nations as a destination by adopting a national travel and tourism policy and creating a sustained international marketing campaign. During a summit news conference, TIA President and CEO Roger Dow told reporters "no industry is better positioned to help America than travel and tourism. We can play a unique role as an engine for prosperity and a partner in our diplomatic efforts around the world." Also in attendance were Jonathan Tisch, Chairman of the Travel Business Roundtable and Chairman and Chief Executive Officer of Loews Hotels and Vincent A. Wolfington, Chairman of the World Travel and Tourism Council.

 

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SECRETARY RICE AND OTHER CABINET MEMBERS PLEDGE TO WORK CLOSELY WITH INDUSTRY
Secretary Condoleezza Rice, U.S. Department of State, addressed world travel and tourism leaders at the Global Travel & Tourism Summit on Wednesday, April 12. Secretary Rice told attendees that the administration was committed to welcoming more international visitors and that travel is an essential tool for diplomacy that "fosters understanding and builds respect."

Secretary Rice was one of several Cabinet members who spoke at the summit. Other speakers included Secretary Carlos Gutierrez, U.S. Department of Commerce; Secretary Norman Mineta, U.S. Department of Transportation; and Secretary Michael Chertoff, U.S. Department of Homeland Security. To listen to TIA podcasts from all four Cabinet members, click here.

 

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TIA AND AMERICAN EXPRESS UNITE TO PROMOTE U.S. TRAVEL
TIA and American Express just announced a three-year partnership to promote international inbound travel, as well as travel within the United States. A top priority for the alliance is the development of marketing programs for both consumers and industry partners. They will also team up to create leadership and research initiatives to help U.S. companies grow and remain competitive in global travel. American Express will take an expanded role as a strategic partner in key TIA events such as TravelCom and the Travel Industry Summit. For the release, click here.

 

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COOK TESTIFIES ON THE HILL ABOUT TRAVEL TRENDS RELATED TO NATIONAL PARKS
Dr. Suzanne Cook, senior vice president of research at TIA, testified recently on Capital Hill before the House Resources Committee's Subcommittee on National Parks about current travel trends and their possible impact on tourism to national parks. Cook told legislators that preferences towards short trips to "mega-destinations" over the past decade have contributed to stagnate growth in national parks visitation, adding that a more in-depth understanding of the changing tourism industry and the travelers it serves could better enable the National Park Service to adapt to the new trends. In addition to Dr. Cook's testimony, TIA members Mike Cerletti, state tourism director of New Mexico, and Bob Warren with the Redding (CA) CVB testified as witnesses before the committee.

 

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PLAN YOUR SEE AMERICA WEEK EVENTS TODAY
See America Week takes place in towns and communities across the U.S. May 13 - 21, 2006. Plan your See America Week celebration by using the resources in the newly revamped See America Week Toolkit. Whether you need event ideas, tips for generating media coverage, event logos, merchandise or the latest tourism statistics you can find it all in the toolkit. See America Week, formally known as National Tourism Week, is an annual event sponsored by TIA to promote greater public awareness of the powerful economic, social, and cultural impacts of travel and tourism through local events and celebrations. To view the See America Week toolkit, click here.

 

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HISTORIC TRAVEL ITINERARIES NOW AVAILABLE ONLINE
The National Park Service's Discover Our Shared Heritage travel itinerary series helps travelers plan trips to thousands of unique places listed in the United States' National Register of Historic Places. The on-line travel itineraries provide information on more than 1,700 historic places in 49 states and the District of Columbia, including photos, interactive maps and descriptions of historic destinations in national parks and communities. For more information, click here. Travelers planning to visit a national park can plan their trip by visiting www.SeeAmerica.org.

 

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MEMBER OPPORTUNITIES


ROCK, WIN AND ROLL AT POW WOW LUNCHES
Don't miss the surprising and energizing lunch at International Pow Wow® on Tuesday, May 9. Audience members will actively participate in a high-tech presentation. And American Express is giving away thousands of dollars in prizes. Miss it at your own risk!

Get ready for a uniquely different POWWOW luncheon experience Wednesday as Hard Rock celebrates 35 years as the "Ambassadors of Rock!" Sit back and watch the rafters shake with a special live performance capped by one lucky delegate winning a trip to an Ambassadors of Rock concert! Meet. Greet. Rock. Party! From your friends at Hard Rock!

 

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UNIVERSAL STUDIOS® CELEBRATES MARDI GRAS AT INTERNATIONAL POW WOW.
You’re invited to the most exciting party in the Universe! Head to Universal Studios® where you’ll experience a live concert, a dazzling Mardi Gras parade, incredible food and drink, fireworks and more. Many of Universal’s exciting rides and attractions will be open for you to enjoy as well. Monday evening, May 8, from 7 pm – 10 pm. Sponsored by Universal Orlando® Resort.

Attention golf-aholics! Don't miss the Kissimmee Cup at International Pow Wow on Saturday, May 6. Funds raised will go to the TIA Foundation student scholarships and industry research. Space is limited! To register for a team, click here. The Kissimmee Cup is sponsored by the Kissimmee Convention and Visitors Bureau.

International Pow Wow takes place in Orlando, Florida, May 6 - 10, 2006. Register today.

 
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TIA AND NATIONAL GEOGRAPHIC TRAVELER TO RECOGNIZE SUSTAINABLE TOURISM
Want to win one of the most coveted awards in the industry? This year there are even more ways to showcase the outstanding work of travel organizations. One of the new and exciting categories for the 2006 Odyssey Awards is the National Geographic Traveler’s Geo Tourism Award. The award recognizes travel that sustains or enhances the geographical character of the place being visited, including its environment, culture, aesthetics, heritage and the well-being of its residents. All winners will be published in the January 2007 issue of National Geographic Traveler. For more information, including a full list of categories, criteria and entry form, please click here. All Odyssey Award entries are due June 2.

 
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LAST CHANCE TO REGISTER FOR TRAVELCOM
The most important eCommerce conference in the travel and tourism industry is less than a week away. Look into the future of electronic distribution with CEOs and executives of leading travel companies and learn the latest techniques for building online revenue from Internet pioneers. This is the conference the entire industry is talking about. TravelCom takes place April 17 - 19 in New York City. Register Today.

 
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PARTICIPATE IN THE LATEST INDUSTRY RESEARCH
Want to be a part of groundbreaking industry research? There are still a few slots remaining for organizations interested in participating in TIA-sponsored research. Be involved in the design, questions and analysis of upcoming research topics including Gay and Lesbian Travelers, and Wine and Culinary Tourism. A conference call will be held on April 17 for everyone signed up for the Wine and Culinary Tourism study. Sign up today to take part! Opportunities start as low as $2,800. For information on the conference call or how to participate, contact Laura Mandala at lmandala@tia.org. For details on the research studies, click here.

 

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NEW SUSTAINING MEMBERS


As TIA continues to broaden its membership, we would like to take the opportunity to welcome new sustaining members and thank them for supporting the entire travel and tourism industry through their membership.

D.K. Shifflet & Associates, Ltd.
Ed McWillims
Senior Vice President, Client Services

Luggage Express
Cecelia Vesnesky
Chief Operating Office, Universal Express

New Mexico Department of Tourism
Michael Cerletti
Secretary

Oregon Tourism Commission
Todd Davidson
CEO

Pennsylvania Department of Community & Economic Development
Mickey J. Rowley
Deputy Secretary of Tourism

Sabre Holdings
Pam Galley
Director of Marketing Research & Human Factors

Tennessee Department of Tourist Development
Susan Whitaker
Commissioner

U.S. Chamber of Commerce
David Hirschman
Senior Vice President

Yesawich, Pepperdine, Brown & Russell
Dennis A. Marzella
Executive Vice President/Partner

 

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