April 17-19, 2006
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May 6-10, 2006
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The Entire Industry in 32
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Travel
Industry Hall of Leaders
Deadline for Nominations
March 17, 2006
2006
Northeast Regional Forum
April 27, 2006
New York, NY
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This issue's highlights include...
TIA
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Member
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TIA
AND INDUSTRY NEWS
TIA REGIONAL SPEAKERS FORUM TO DEBUT IN APRIL
Just Announced: TIA is kicking off its new Regional Speakers Forum
series with the 2006 Northeast Regional Forum, April 27
in New York City. This half-day event looks at the latest issues
and trends affecting our $645 billion industry. The featured speaker
for the April forum is Keith Reinhard, chairman, DDB Worldwide,
and one of the strongest proponents of improving America's image
abroad through travel and tourism. TIA members attending the forum
are invited to a complimentary members-only cocktail reception the
evening before at Tavern on the Green, hosted by TIA President and
CEO Roger Dow. Register
today to attend. |
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SEE
AMERICA STRIKES A CHORD IN LONDON AND BERLIN
The newly revamped See America Day UK was a resounding
success with over 150 media, tour operators and U.S. suppliers in
attendance. See America Day featured a media marketplace, travel
trade marketplace, networking lunch with UK tour operators and a
See America Day reception at the residence of David T. Johnson,
Minister of the U.S. Embassy. BBC World and The Times
both ran interviews with TIA President and CEO Roger Dow on the
U.S. travel industry's campaign to welcome visitors back to "See
America".
During ITB in Berlin, 30 U.S. exhibitors met with
top German media during the popular Wake Up @ See America
event, held in partnership with the Visit USA Committee in Germany.
ITB attendees, both trade and consumer, enjoyed the new and improved
U.S. pavilion, which was more open, welcoming, and offered a great
representation of U.S. destinations and travel products. |
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COMMERCE ANNOUNCES
BUSINESS MISSION TO GULF COAST IN EARLY MAY
Join top business leaders traveling to Baton Rouge and New Orleans
for the Gulf Coast Business Investment Mission. Led by
Secretary of Commerce Carlos M. Gutierrez, in coordination with
Federal Coordinator Donald E. Powell, Gulf Coast Rebuilding, Department
of Homeland Security, the forum will offer participants a chance
to see first-hand the business opportunities in the Gulf Region.
With one-third of the population back but only one-tenth of the
businesses, now is the time to invest in the Gulf Coast region,
especially with the GO Zone Act of 2005, offering tax relief to
individuals, states and businesses. The Gulf Coast Business
Investment Mission takes place May 4-5, a natural stop before
traveling on to International Pow Wow in Orlando. For more information,
visit www.GulfCoastOpportunity.gov.
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TIA
CROSSTALK UNITES TOURISM MANAGERS AND ACADEMIC RESEARCHERS
Research experts from academia and the travel industry gathered
on March 13 for the first TIA Crosstalk Symposium. Held
in partnership with the International Institute of Tourism Studies/George
Washington University and the Journal of Travel Research/Virginia
Tech, the goal of Crosstalk is to improve the transfer of knowledge
and information among the academic sector and tourism management.
TIA Senior Vice President of Research Dr. Suzanne Cook stressed
the need for collaboration. “By bringing the brightest minds
from the academic world and the travel industry together, we can
create a dialogue to help us all do our jobs better,” Cook
said.
Featured speakers included Dr. Douglas C. Frechtling, professor
of tourism studies, Department of Tourism and Hospitality Management,
The George Washington University, and Dr. Rick Perdue, professor
and department head, Hospitality and Tourism Management, Virginia
Tech and editor, Journal of Travel Research. The TIA
Crosstalk Symposium is expected to spur additional initiatives
and opportunities for collaboration.
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TIA PARTNERS WITH THE HISTORY CHANNEL® FOR SEE AMERICA SWEEPSTAKES
The History Channel world premiere 10 Days That Unexpectedly
Changed America will debut on April 9th - 13th at 9pm/8c. It
is a 10-part television event produced and directed by Oscar® and
Emmy® award-winning filmmakers. TIA and its partners Avis, Orbitz
and Wyndham Hotels, in partnership with the History Channel, have
created the 10 Ways to See America Sweepstakes, which will
be promoted by the History Channel on air, online and in a six-city
mall tour. Ten winners plus a guest will have the opportunity to
take a 7-day/6-night trip to a place that unexpectedly changed America.
Visit
History.com to enter. |
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FIND THE LATEST U.S. MARKET SHARE FROM TOP TOURISM GENERATING COUNTRIES
Want to know the U.S. market share of long-haul travel from Brazil?
Or how a fluctuating exchange rate is affecting travel from Europe?
Check out TIA's popular Market Share Indicator (MSI) database, which
shows the U.S. share of long-haul travel from 25 key countries.
The MSI recently underwent a full historical revision of its data
going back to 1996, and also includes information on outbound visits
and economic data from specified markets. Statistics used in the
MSI are collected by Global Insight, a global economic
consulting firm. For more information about the MSI, click here.
TIA Premier and International Subscribers can access the MSI database
by clicking here.
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SEND US YOUR SEE AMERICA WEEK "HOT IDEAS"
Do you have a great event, promotion, or publicity campaign planned
for See America Week? Tell us your plans and we'll post the details
of your event for free in TIA's 2006 See America Week Activities
and Events Roundup. Especially creative or unique ideas will be
highlighted in the "Great
Ideas Hot List." To be included please tell us in 250 words
or less what See America Week events and activities your area is
planning and send your submissions to Melanie Wendt at mwendt@tia.org
before April 7. See America Week, formally known as National Tourism
Week, takes place May 13-21, 2006. To learn more, click here.
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CARLSON HONORED FOR EXCELLENCE IN HOSPITALITY AND TRAVEL
Bonnie Carlson, president and CEO, Bloomington CVB and longtime
TIA Board member, was presented with the "Spirit of Hospitality"
award during the 10th Annual Diamond Service Awards in
Bloomington, Minnesota. The award is presented annually to an individual
who has made a significant, long-term contribution to the hospitality
and travel industry. TIA President and CEO Roger Dow presented Carlson
with the award, saying "Bonnie Carlson is one of the all time class-acts
in our industry." |
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STATE TOURISM
DIRECTORS GATHER IN WASHINGTON
TIA's National Council of State Tourism Directors (NCSTD) held their
first annual Spring Forum in Washington, D.C., March 2-3, where
they discussed new marketing, government affairs and research programs.
Top agenda items included plans for an international marketing blueprint
and the new Travel Leadership Summit in September. The
Spring Forum is a strategic meeting of state leaders to discuss
and plan initiatives on a national level and to network and share
information. Other business included a review of the council's strategic
plan, a discussion of state tourism office research, and development
of the education program for this summer's Educational Seminar for
Tourism Organizations (ESTO). The State Tourism Director's Spring
Forum was sponsored in part by the American Resort Development
Association.
During the Spring Forum, TIA interviewed state tourism directors
on a range of industry issues for a new radio and media program.
To listen to sound bites from industry leaders, click here.
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MARKETING
PROS JOIN TIA STAFF
TIA is pleased to announce the hiring of two top marketing professionals.
Kirby Smith is TIA's new Vice President of Marketing
and comes to TIA with 22 years of sales and marketing experience
with Marriott International. Most recently, Smith was the Vice President
of Field Marketing for Marriot International where he was responsible
for marketing transformation and was the liaison between corporate
headquarters and field marketing organizations. Prior to that,
Smith was a regional vice president where he led overall sales and
marketing strategies in Marriott's Mid-Atlantic region, representing
$1 billion in revenue.
Lisa Lanna is the Director of Web Marketing at
TIA. In this new position, Lanna is responsible for deploying ongoing
marketing and communications strategies for SeeAmerica.org. Prior
to coming to TIA, Lanna worked at Bombardier Skyjet where as Director
of Product Development she developed and executed Skyjet's Internet
marketing strategy, and managed the development of co-branded websites
for partners and a custom-built web application that supported all
aspects of Skyjet's business. Earlier in her career, she worked
for the National Business Travel Association (NBTA) where she was
responsible for strategic planning and development of NBTA's education
programs and services. |
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TIA REMAINS NEUTRAL ON .TRAVEL
TIA agrees that the .travel sponsored top level domain (sTLD) provides
the travel industry with an online space removed from the anonymity
and chaos of the .com domain. However, there currently does not
appear to be the universal industry support and promotion necessary
to make .travel (and the .travel directory) a highly utilized and
successful sTLD. Given that advances in technology occur rapidly
and are difficult to predict and recognizing that .travel was only
recently introduced, TIA is currently neutral on the .travel initiative
and maintains a “wait and see” position. TIA will maintain a close
watch for further developments and will keep its members updated
accordingly. Click here
for the TIA White Paper on .Travel |
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MEMBER
OPPORTUNITIES
CHINA CALLING: WE WANT TO VISIT YOU
With 31 million in outbound tourism in 2005 and an expected 100
million predicted by 2020, China has huge revenue potential for
the U.S. Find out how to take advantage of this burgeoning market
during TIA's eSummit Series, Attracting Visitors from China,
on March 23. During this web talk, experts will analyze the opportunities
and challenges of tapping into China's growing outbound tourism
market. Dr. Larry Yu, chair of the department of tourism and hospitality
management at George Washington University and recipient of the
Distinguished Tour Guide award from the China National Tourism Administration
is the featured speaker. Panelists include Bruce Bommarito, director,
Nevada Commission on Tourism and Mark Liberman, president and CEO,
L.A. Inc., The Convention and Visitors Bureau. The cost is only
$99. Register
today. |
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INTERNATIONAL POW WOW® ONLINE APPOINTMENT SCHEDULING NOW OPEN
Now is the time to get your travel product or destination
before key International Pow Wow buyers. Get a jump start
on the competition by securing your appointments today with the
newly upgraded online appointment scheduling at www.powwowonline.com.
Buyers and suppliers can now view who has requested them, increasing
the chances of having mutual requests and priority scheduling. And
the scheduling process has been streamlined, making it easier to
search new registrations and prioritize requests. International
Pow Wow takes place in Orlando, Florida, May 6 - 10, 2006.
Register
today. |
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TRAVELCOM'S ONLINE DATABASE NOW OPEN TO DELEGATES
Get a jumpstart on your business appointments at TravelCom 2006
by using the TravelCom
Online Searchable Database. This easy to use database allows
you to search for TravelCom sponsors and exhibitors based on your
specific interests and needs. The search results contain information
regarding each organization's products and services, as well as
contact information for the individuals who will be at the conference.
Create a custom list of must-see exhibitors to bring with you to
the conference or contact individuals in advance to arrange private
meetings. To view the database, click here.
TravelCom 2006, which takes place April 17 - 19 in New York City,
is THE industry conference for anyone interested in taking their
ecommerce and online marketing strategies to the next level. Register
today. |
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HALL OF LEADERS DEADLINE EXTENDED
In response to member requests, the 2006 Travel Industry
Hall of Leaders nomination deadline has been extended to
Friday, March 24. The Hall
of Leaders Award recognizes individual contributions to the
travel and tourism industry. Candidates should be individuals who
have made sustained, noteworthy contributions that have had a positive
impact on the broad travel and tourism industry. Click here
for further details. |
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TAKE PART IN CUTTING-EDGE ECOMMERCE RESEARCH
TIA is conducting an exciting new ecommerce study and TIA
members are invited to take part. Current TIA research tells us
that more than half of all travelers use the Internet for travel
planning and 43 percent use it to make travel reservations. The
new ecommerce study will take this knowledge to the next level by
focusing on the overall customer experience when shopping and purchasing
travel and travel-related services online. The goal of the study
is to establish metrics in the industry and form the basis for industry-wide
customer satisfaction measurements. For more information on how
your organization can participate, contact Laura Mandala at (202)
408-2160, lmandala@tia.org. |
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e-NEWSLINE is a service from the Travel Industry Association
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Travel Industry Association
of America
1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934
202-408-8422, Fax 202-408-1255
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