April 17-19, 2006
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Travel
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Deadline for Nominations
March 17, 2006
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This issue's highlights include...
TIA
and Industry News
Member
Opportunities
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TIA
AND INDUSTRY NEWS
MAJOR NATIONAL NEWSPAPERS REPORT ON IMAGE CAMPAIGN
A recent article on the front page of the USA TODAY
Money section examined the travel industry's role in helping bring
international visitors back to the U.S. while improving America's
image abroad. Referring to the January 17 press conference with
Secretary of State Condoleeza Rice and Homeland Security Secretary
Michael Chertoff, USA TODAY journalist Barbara De Lollis
linked the travel industry's image campaign with recent government
action. "For the first time, the travel industry has influenced
the Bush administration policies on border protection, and possibly
established for the future that the economic and diplomatic benefits
of foreign tourism deserve consideration in the war against terrorism."
To view the entire article, click here.
In related news, The Wall Street Journal
published an article on how the Bush Administration and Karen Hughes,
undersecretary of state for public diplomacy, have enlisted the
help of U.S. companies in a diplomacy campaign to boost the U.S.
image overseas. The article cites that among the initiatives is
a program to improve the arrival experience for international visitors
at U.S. airports. To view the article, click here.
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LA
TIMES SHOWCASES TRAVEL INDUSTRY IMPACT
A recent article in the LA Times pulled statistics from TIA's The
Power of Travel Report 2006 to emphasize the impact the
travel industry has on U.S. national and local economies. The article
also explores the fun side of travel statistics, such as the number
of times per day the song "It's a Small World" is played at Disneyland
(1,027.5) and that 136,540 Mai Tai drinks were served last year
at the Hilton Hawaiian Village in Waikiki. Click here
for full article. |
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GLOBAL
TRAVEL KEEPS GROWING
Global travel is expected to increase in 2006, and the United States
will likely see increases in tourism from each of the five countries-Brazil,
Canada, Japan, Germany and the United Kingdom-in TIA's Market
Forecast and Reviews. A strong global economy is the most important
factor in the predicted increases in both global travel and in travel
to the U.S., although strong foreign currencies, improved marketing
from the U.S. government, and improved political ties between the
U.S. and other countries are also expected to improve travel to
the United States in the year ahead. Travel to the U.S. from Germany,
for example, has benefited from a dramatic German economic recovery,
improved political ties to the U.S. under a new chancellor, and
a strong euro relative to the U.S. dollar. Arrivals from Germany
grew 8 percent in 2005 and will likely grow another 9 percent in
2006. Premier and International subscribers click here
to download the PDF files of TIA's Market Forecast and Reviews.
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TRAVEL
INDUSTRY JOB SITE TO LAUNCH IN APRIL
Building on the recent success of KatrinaJobs.org, TIA and USDM.net
are partnering again to develop the most comprehensive travel and
tourism related job site - GetATravelJob.com. Employers
will be able to post jobs, search resumes and receive auto alerts
of matching candidates while employees will be able to create and
upload resumes and search for thousands of travel jobs, pulling
from the major industry segments. Priced attractively compared to
other less targeted sites, GetATravelJob.com will be THE source
for posting and finding great travel industry jobs. Watch this space
for information on great introductory rates and the April launch
date. For more information, contact Adam Vance at avance@tia.org
or (202) 408-2127. |
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TIA
TO CONDUCT ECONOMIC IMPACT STUDIES FOR ATTRACTIONS AND PETROLEUM
INDUSTRIES
TIA has been chosen by the American Petroleum Institute to evaluate
the economic impact of energy on tourism. The International Association
of Amusement Parks and Attractions has also contracted with TIA
to better understand the impact of attractions on the economy. TIA
is recognized for its proprietary economic modeling for travel and
tourism. For more information on TIA's economic impact work contact
Laura Mandala at lmandala@tia.org,
(202) 408-2160. |
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SEE
AMERICA EVENTS IN EUROPE RAMPED FOR TAKE OFF
See America Day UK, March 7 and Wake up @ See America
at ITB, Berlin, March 10 are now sold out. Both events have been
very successful with 45 Media Marketplace tables sold in London
and 29 in Berlin. Response from the media and trade in both locations
has been exceptional, promising successful events. Click here
for details. |
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EPKINS
NAMED TIA DIRECTOR OF STRATEGIC PARTNERSHIPS
TIA is pleased to announce that Heather Epkins
has joined TIA staff as Director of Strategic Partnerships within
TIA's Development Group. In this new position, Epkins is responsible
for managing all TIA strategic partners' marketing interests, forging
new strategic partnerships and developing and implementing comprehensive
sponsorship campaigns. Prior to coming to TIA, Epkins was the Director
of Partnership Marketing for a travel-related firm in Annapolis,
Maryland--a contractor for MasterCard's travel category--where she
managed destination markets and forged strategic partnerships for
MasterCard with various travel industry brands. Epkins also served
as a Press Secretary/Director of Communications for a senior Congressman
on Capitol Hill. |
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SUPPORT
THE TOURISM CARES PILGRIMAGE FOR KATRINA VICTIMS
Join your friends and colleagues in Biloxi and Gulfport, Mississippi
for the Tourism-Caring for America Cleanup Project, March
16-19. This hands-on restoration event allows volunteers to help
rebuild and repair travel and tourism sites so crucial to the Gulf
Coast communities of Mississippi. Because of the overwhelming devastation
from Hurricane Katrina, this year's event has been expanded to include
two full days of work at various tourism-related sites that were
damaged or destroyed. To register to take part or for more information
on how you can help, visit Tourism
Cares. |
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MEMBER
OPPORTUNITIES
GET THE BEST OUT OF THE BLOG AT TRAVELCOM
For better or for worse, online travel communities are revolutionizing
how people talk about travel…and they're here to stay. And while
these communities can be a powerful tool for transmitting brand
value, it just takes a few negative reviews, or blogs, to bring
undesirable exposure to products that are failing to live up to
the brand promise. Find out how to protect your brand and make the
most of this new communications tool during the Online Travel
Communities panel at TravelCom. The panel is moderated
by Jim Donnelly, vice president of marketing, IgoUgo, and features
panelists Scott Jampol, director of marketing, Yahoo; Rafael Enzler,
director, North America, Switzerland Tourism; and J. William Seccombe,
president, Revolution Communications - developers of SoGoNow.com.
Travelcom
takes place April 17 - 19 in New York City. Register
today! |
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DEADLINE FOR SEE AMERICA INSERT FAST APPROACHING
The deadline for participation in the May 5 USA TODAY
See America insert, See America's Wonders, is just one week away,
March 8. Get your message in front of the 6.2 million readers in
time for their summer vacation plans. Themed around the 2006 "Wonders
of America" campaign, in partnership with the U.S. Postal Service,
the insert will highlight destinations and getaways that feature
the sights in the USPS stamp series. As an added bonus, the section
will be distributed to all International Pow Wow attendees. Advertisers
who participated in last year's USA TODAY inserts get a
five percent discount and all advertisers who have an existing contract
with USA Today will have their contract rate honored. All advertisers
will also be included in the edit. Click here
for more details or call Janet Lewis at (703) 854-5312 to reserve
your space today. |
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KISSIMMEE CUP AND FOUNDATION SENSATION TO DEBUT AT INTERNATIONAL
POW WOW®
TIA and the Kissimmee CVB are proud to announce the first annual
Kissimmee Cup at
International Pow Wow to be held May 6.
Suppliers and buyers will hit the links at the Arnold Palmer-designed
Legacy Course at Reunion Resort & Club in Kissimmee. Funds raised
through the tournament will benefit the TIA Foundation. To register
for a team or to find out about sponsorship opportunities, click
here.
Delegates can also support the TIA Foundation by attending the first
annual Foundation Sensation after party
on Tuesday, May 9, at International Pow Wow. This exciting
fundraising event sponsored by TED, a part of United, will benefit
TIA's Foundation scholarships and industry research. For just $45,
you can end your evening with live music, dancing and fun with all
proceeds going to the TIA Foundation. For more information or to
purchase a ticket, click here.
The only way to attend these buzz-generating new events is by registering
for International Pow Wow, which takes place May 6-10 in
Orlando, Florida. Appointment scheduling has begun so sign up now
to claim one of the few booths remaining. Register
today at the recently upgraded powwowonline.com.
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2006 LEARNING
WORKSHOP SERIES TOPICS AND SPEAKERS ANNOUNCED
Bring an experienced travel industry professional to your next workshop
or conference by booking a 2006 NCA Learning Workshop. This popular
series, sponsored by the National Council of Attractions, includes
topics on public relations, customer service, cultural tourism and
marketing. The speakers giving these affordable on-site seminars
are seasoned attraction industry professionals who have established
reputations in their field and have a wealth of experience to share.
The fee for TIA members is $250 and $350 for non-members. For more
information or to book a 2006 NCA Learning Workshop Series speaker,
please contact Kathleen Riley
or click here.
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TAKE
ADVANTAGE OF NEW BUNDLE-PRICING SPONSORSHIPS
There has never been a better time to get your product or destination
in front of the industry's top executives and decision makers, and
TIA's new sponsorship benefits allow you to get big bang for your
buck through bundle-pricing packages. Find out how to participate
in ground-breaking new events like TravelCom or the Travel
Leadership Summit, as well as TIA's benchmark events-International
Pow Wow®, Marketing Outlook Forum, ESTO or
See America Weeks-which have set the standard for excellence
throughout the industry. For more information on TIA sponsorship
opportunities contact Heather Epkins at hepkins@tia.org,
(202) 408-2141.
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NEW
MEMBERS
As TIA continues to broaden its membership, we would like to take
the opportunity to welcome new members and thank them for supporting
the entire travel and tourism industry through their membership.
Each month in e-Newsline we will list new member organizations and
the key contact.
Edge Research
Dana Stanley
Vice President
Genesee County
Chamber of Commerce
Kelly Rapone
Tourism Marketing Director
InterCerve
Ken Teeter
Vice President
Intrasight
Bob Gilbert CTC
Executive Vice President
IPG
Professional Management
Isaac Diaz
General Manager
Market Designs, LLC
Vela Mitchell McClam
President and CEO
New Orleans
Gateway - Jefferson Convention and Visitors Bureau
Bonnie Sciacca
Sales Manager
Northeast Tennessee
Tourism Association
Claudia S. Moody
CEO
R & J Tours Inc.
Ralph Engel
CEO
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e-NEWSLINE is a service from the Travel Industry Association
of America (TIA), providing timely information on issues important
to our members and the U.S. travel and tourism industry. Please
feel free to forward this important information to members of
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Horsley: lhorsley@tia.org.
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Travel Industry Association
of America
1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934
202-408-8422, Fax 202-408-1255
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