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Customized TIA Research

TIA can provide customized data and information through the powerful TravelScope®/DIRECTIONS® program, a partnership between the Travel Industry Association of America (TIA) and DK Shifflet & Associates, Ltd. (DKS&A).  The information is based on DKS&A's DIRECTIONS® survey, which has been recognized as an important source of information for the travel and tourism industry since the 1980's.

Two ways to purchase TravelScope®/DIRECTIONS® data

1.Custom tabulations can be generated from the TravelScope®/DIRECTIONS® database, and TIA can provide reports on these custom analyses. Some of the most commonly requested data tabulations are for particular types of travelers, for example leisure or business travelers; for particular geographies, such as individual states, designated market areas (DMAs) or larger metropolitan statistical areas (MSAs); or specific timeframes, such as summer travelers or overall trend analysis for the past five years.

2. TravelScope®/DIRECTIONS® data are also provided through an annual subscription. The subscription provides four types of volume projections for the subscriber's state or city, including household-trips, person-trips, person-days, and person-stays.  Subscribers receive data each quarter on CD-ROM as well as quarterly and annual data tables, if desired.

Click here for more information about the TravelScope®/DIRECTIONS®subscription program.