|
|
|
Obtaining reliable and frequent feedback from your customers and visitors is becoming increasingly difficult. And in this age of the Internet marketers and researchers are under greater pressure to understand the customer experience. One solution to increase the tie with the customer is to establish a proprietary panel of existing or potential customers online. A proprietary panel ranges in size from 1,000 to 50,000 and can be a “Branded - Voice of the Customer” or “Blind - Voice of the Market.” The Result:
Dan Ryan, Senior Director of Travel + Tourism at Vision Critical, will present how a proprietary panel works, best practices, client examples and a selection of new ways to leverage the medium with interactive visuals and 3D animation. Since 2000, Vision Critical has been on the forefront of online panel research. They have developed over 100 proprietary panels and managed over 1 million panelists for companies such as Nestle, Mattel and Virgin Mobile. This year TIA is partnering with Vision Critical to establish a “Voice of the Industry” panel, which will contain a representative sample of all sectors of the travel industry, providing TIA with immediate feedback on issues affecting the industry. Please join us Friday, December 8 to learn more about the pros and cons of establishing a panel and how it may assist you in further understanding the customer/visitor experience.
Speaker: Dan Ryan |
|
|
