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>TravelNewsLink >How Public Relations Professionals can use TravelNewsLink

How Public Relations Professionals Can Use TravelNewsLink

TravelNewsLink is FREE service provided by the Travel Industry Association.  Any TIA member organization interested in participating can join by clicking here to sign up online or by sending an e-mail asking to be added to the list.

TIA wants TravelNewsLink to be as non-intrusive as possible. If reporters feel that they will be hassled by public relations professionals who contact them with unsolicited, unnecessary or irrelevant story ideas they won't use the service and it won't benefit anyone.

For that reason, TIA has a few "rules" for public relations professionals who use the service:

  1. TravelNewsLink is an e-mail based system and brevity is best. In addition to your contact information, please keep your response to a reporter's query under 50 words. Do not send attachments with your e-mail response as not all computer systems can convert e-mail attachments.  Reporters who are interested in your information will contact you directly to arrange to receive more information.

  2. Each query you receive from a reporter will have the journalist's deadline. Please respect ithis deadline. There is no need to contact a reporter after they have already submitted their article.

  3. Please respect the contact information in the reporter's query. Journalists who ask to be contacted by e-mail should be contacted by e-mail and not called on the phone. Many reporters consider an unsolicited call from a public relations professional to be an annoyance.

  4. TravelNewsLink queries are not to be used as an opportunity to contact the reporter later on with additional story ideas. Please respond only to the reporter's original request.

  5. Please do not use TravelNewsLink queries to compile e-mail media lists for future unsolicited mass mailings that are unrelated to the reporter's request.