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>New Media Resources
New Media Resources for Travel Marketers
Best Practices for Jump Starting
and Maintaining an Interactive Site
A Web 2.0 site allows users to do more than just retrieve information. It features rich, user-friendly technologies such as videos, blogs, podcasts, web feeds, tags and social networks.
TIA has assembled some best practices to help travel-related businesses converge to Web 2.0 practices and maintain it with fresh, practical and fun content for users.
10 Keys to Successful Web 2.0
- ADOPT a Web 2.0 Perspective and Develop Your Strategy
- ADAPT your online presence and marketing to Web 2.0 tactics
- The Online Brand AUDIT – learn where your brand is being discussed
- PLAN Your Work – Then Work Your Plan
- CONTROL vs TRANSPARENCY. Don't be Afraid.
- CUSTOMER ENGAGEMENT -- it's all about the Online Experience
- CONTENT Management - Multiple Pathways (And Partners)
- TECHNOLOGY. Keep up. Keep it simple.
- STAFFING – Qualify for Quality
- MARKETING - Generating Interest, Web Traffic and Return Traffic
About Leah Woolford and www.USDM.net
Leah Woolford is a sought after speaker and author on digital marketing and the travel industry. Since 1991 Woolford has challenged the boundaries of online and offline marketing developing a history of "firsts" for the digital age. Woolford is Founder and CEO of USDM.net, the company recognized as the travel industry authority on Internet and digital strategy, creative branding, eCommerce, marketing and online advertising. Hundreds of leading brands in the travel industry trust their Internet marketing and media programs to USDM.net and acknowledge the company as a leading Digital Agency and Media Company.
USDM.net is an endorsed partner of the Travel Industry Association, Destination Marketing Association International, and Southeast Tourism Society. For more information, visit www.usdm.net or contact Leah Woolford, Founder and CEO at lwoolford@usdm.net or 361.653.2376.
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