Here are suggested activities to promote World Tourism Day and the power of travel on Sept. 27:

• Issue press release to local business reporters highlighting tourism's value to local/state economies
• Schedule TV or radio interviews featuring local tourism leaders and underscore the power of travel and "Tourism Enriches" theme
• Submit an Op-Ed to local newspapers
• Secure a proclamation from state or city government recognizing World Tourism Day and the impact of travel on local communities and states
• Promote heritage programs that preserve and enhance the attributes of local communities
  • Work with attractions to provide a special offer (reduced admission/buy-one-get-one free, etc.) on Sept. 27
• Customize your home page with a salute to World Tourism Day (official logo available)
• Distribute U.S. Travel Industry Fact Cards to:
  • Visitors to information centers
  • Members
  • Constituents, stakeholders, board of directors
  • Government leaders and staffs
  • Mayor/City Council members
  • Attractions
  • Hotel managers and staff
  • Convention Center/meeting facility staff
• Use WTO's 30-second PSA video in lobby monitors or local news channels
• Use "Tourism Enriches" slogan and logo on destination collateral
• Distribute the WTO flyer 
• Provide story ideas to journalists based on the "Tourism Enriches" theme