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Return on Investment

How apparent are the benefits of a healthy travel and tourism industry within local communities? Like an iceberg, the ROI of the travel industry is much more than what is visible.

Travel and tourism in the United States generates $110 billion in tax revenue for local, state and federal governments and creates 7.5 million jobs in America. But taxes, expenditures and employment are but elements of travel and tourism's broader return on investment.

For many communities and businesses, the challenge lies in communicating the indirect and induced benefits of travel.

A two-page expert analysis illustrating how travel and tourism strengthens communities is available at no cost from TIA. Share this article to help demonstrate the power of travel. It is authored by Paul Serff, President and CEO of the Texas Travel Industry Association and Chair of the TIA Foundation. The article appears in "Travel and Tourism Works for America®" 2008. To download (PDF), click here.