>TIA Awards Programs >Judging

A committee of TIA members, representing a cross-section of the US travel and tourism industry, will judge the TIA Odyssey Award entries in June 2008. By mid-August, TIA will notify the winners and finalists; budget and staff limitations prevent us from notifying all entrants.

• It is anticipated that only one TIA Odyssey Award will be presented in each category. However, the judges reserve the right to:
  • Recognize more than one entry per category;
  • Select no winner in a particular category if no entry is deemed to merit special recognition; or
  • Re-categorize any entry they believe has been submitted in the wrong category.
• In making their selections, the judges will be looking for more than simply competence; they will be looking for programs that excel in one or more of the following criteria:
  • Effectiveness in identifying and articulating specific, measurable results.
  • Creativity and innovation in project design, content, and execution.
  • Results achieved in relation to the stated objectives. What was the return on investment? Results should be stated in measurable terms, i.e., percentage increase over previous year, actual numbers achieved versus projections stated in objectives, etc.
• Entries will be judged individually against the stated criteria above, not against other entries in the competition. Therefore, members large and small have an equal opportunity to win based on the merits of their entry. Should an entry summary not address all of the essential elements outlined in the Entry Guidelines, the omission may eliminate the entry from consideration.