Participation Deadline

August 11, 2006

Audience

Japanese tour operators, travel agencies, and media

Objectives

• One-on-one sales and marketing opportunities for U.S. suppliers and destination representatives with key international travel trade and media.
• Increased awareness of See America marketing programs and the SeeAmerica.jp website.

Description

See America Week Japan is a multi-day USA promotional event organized by TIA and its partners—the Visit USA Committee Japan and the U.S. Commercial Service Tokyo. A See America Educational Seminar, See America Media Marketplace, See America Reception for the Media, See America Travel Writer Award all combine to provide TIA members with a unique, structured opportunity to market to key members of the Japanese travel trade and media. The distinctive See America branding of the week not only serves as a unifying umbrella under which TIA's members can promote their own respective messages, but it also serves to generate interest in and garner participation by targeted Japanese travel agents, tour operators and travel media.

Programs

See America Educational Seminar (September 20, 2006)

Over 150 travel agents, tour operators, and U.S. and Japanese travel executives are expected to attend the See America Educational Seminar.

30 minute Presentation: A maximum of 5 @ $6,595
All Sponsors receive: Logo in program and exhibitor directory, presentation time with professional staging and audio/visual support (thirty minutes), collateral distribution, networking opportunities, luncheon and coffee breaks, one complimentary registration, delegate list, and publicity in TIA electronic publications.

15 minute Showcase: A maximum of 6 @ $3,295

All Sponsors receive: Logo in program and exhibitor directory, presentation time with professional staging and audio/visual support (fifteen minutes), collateral distribution, networking opportunities, luncheon and coffee breaks, one complimentary registration, delegate list, and publicity in TIA electronic publications.

See America Media Marketplace (September 19, 2006)

Up to 100 key Japanese consumer and trade media are expected to attend See America Media Marketplace.

Media Marketplace Registration Package:
A maximum of 50 @ $435

Participants receive: Listing in exhibitor directory, See America Media Marketplace table, collateral distribution, media contact list, publicity in TIA electronic publications PLUS registration for See America Media Reception. Registration fee for an additional person is $110. Media Reception only is $55.

See America Media Reception (September 19, 2006)

Over 125 Japanese consumer and trade media and Japanese and US travel industry executives are expected to attend the See America Media Reception.

Packages
Package A: 30 minute presentation & media marketplace $6,800

Package B: 15 minute presentation & media marketplace $3,500

Sponsorship Opportunities

See America Educational Seminar

Title Sponsorship: 1 @ $30,000

Title Sponsor receives: Co-branding of seminar, logo on invitations, on-site signage, coffee break sponsorship, preferred placement in speaking order, and recognition by master of ceremonies throughout the day, logo in program and exhibitor directory, presentation time with professional staging and audio/visual support (thirty minutes), collateral distribution, networking opportunities, luncheon and coffee breaks, two complimentary registrations, delegate list, and publicity in TIA electronic publications.

Luncheon Sponsorship: 1 @ 7,500

Sponsor receives: Logo in program and exhibitor directory, menu cards at tables, distribution of promotional materials at tables, signage at function, networking opportunities, luncheon and coffee breaks, presentation time with professional staging and audio/visual support (ten minutes), one complimentary registrations, delegate list, and publicity in TIA electronic publications.

Delegate Briefcase Sponsorship: 1 @ $3,500 (or in-kind)

Sponsor receives: Logo on bags, in program and exhibitor directory, insertion of promotional materials in bags, networking opportunities, luncheon and coffee breaks, one complimentary registration, delegate list, and publicity in TIA electronic publications.

See America Media Marketplace

Title Sponsorship: 1 @ $6,595

Title Sponsor receives: premium location for complimentary media marketplace table, speaking opportunity, logo on media bag with giveaway and press materials, and prize drawing, logo on invitations, on-site signage and exhibitor directory, complimentary media marketplace table, collateral distribution, complimentary registrations, media contact list, and publicity in TIA electronic publications.

Beverage Sponsorship – 1 @ $2, 500

Sponsor receives: Logo on invitations, on-site signage and exhibitor directory, complimentary media marketplace table, collateral distribution, complimentary registrations, media contact list, and publicity in TIA electronic publications.

See America Media Reception

Title Sponsorship: A maximum of 3 @ $3,500

Title Sponsors receive: speaking opportunity, and complimentary media marketplace table, logo on invitations, on-site signage and exhibitor directory, tabletop display, collateral distribution, complimentary registrations, media contact list, and publicity in TIA electronic publications.

Beverage Sponsorship: 1 @ $1,500

Sponsor receives: Logo on invitations, on-site signage and exhibitor directory, tabletop display, collateral distribution, complimentary registrations, media contact list, and publicity in TIA electronic publications.

Music Sponsorship: 1 @ $1,500

Sponsor receives: Logo on invitations, on-site signage and exhibitor directory, tabletop display, collateral distribution, complimentary registrations, media contact list, and publicity in TIA electronic publications.

Contact Information

Kayoko Inoue, TIA Japan, 011 [81] 3 5413 6352, KInoue@tia.org.