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TIA offers its members opportunities to sponsor consumer market research studies. These sponsored research studies are typically structured as partnerships between TIA and the sponsoring organization with the sponsor contributing financial support and TIA contributing time and research expertise.
TIA requires that each sponsored study meet two requirements:
- The research topic must interest a wide variety of industry participants.
- The sponsor must make research results available to the entire industry.
By sponsoring a TIA research study, your organization will receive credit in the final report, publicity for your organization, and the opportunity to be perceived as an "expert" on the topic studied. Research reports that result from the studies will be marketed and sold by TIA. Sponsors will receive a free electronic copy of the research report. For a small per-copy fee, Sponsors may also receive bound, hard copies of the research report.
If your organization is interested in sponsoring a TIA research study, please contact Vickie Singer, Vice President, Strategic Partnerships, at 202-408-2141.
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