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ESTO 2008 Preliminary Program
August 23-26, 2008
Hyatt Regency Coconut Point Resort & Spa
Bonita Springs, Florida
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Saturday, August 23 |
| Registration area sponsored by Bridal Guide |
| Delegate notebooks sponsored by USA 800 |
| Badges and badge wallets sponsored by Custom Marketing Group |
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5:00 pm -6:00 pm |
First-Timers Orientation |
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7:00 pm – 8:30 pm |
Rendezvous in Paradise
Hosted by the Hyatt Regency Coconut Point |
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Sunday, August 24 |
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8:00 am - 8:50 am |
Networking Breakfast
Hosted by eBrains |
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9:00 am -10:15 am |
Concurrent Council Sessions
NCDO Roundtables
NCSTD Annual Meeting
NCSTD PDS Meetings
State Travel Industry Association Meetings |
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10:15 am -10:45 am |
Networking Break
Hosted by Good Housekeeping
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10:45 am -12 noon |
Concurrent Council Sessions
NCDO Roundtables
NCSTD Annual Meeting
NCSTD PDS Meetings
State Travel Industry Association Meetings |
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12:15 pm - 1:30 pm |
Networking Lunch
Hosted by American Express Publishing
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1:45 pm -3:00 pm |
Concurrent Council Sessions
NCDO Annual Meeting
NCSTD PDS Meetings
State Tourism Directors Open Forum
State Travel Industry Association Meetings
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3:00 pm - 3:30 pm |
Networking Break
Hosted by Good Housekeeping
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3:30 pm – 4:45 pm |
Concurrent Council Sessions
NCDO Annual Meeting
NCSTD PDS Meetings
State Tourism Directors Open Forum
State Travel Industry Association Meetings |
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6:30 pm |
Transportation departs for evening event |
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7:00 pm – 9:00 pm |
Edison & Ford Winter Estates
Hosted by Trip Advisor |
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Monday, August 25 |
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Networking Breakfast
Hosted by D. K. Shifflet & Associates, LTD. |
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ESTO 2008 Kickoff
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9:15 am – 10:30 am |
General Session I
"Once Upon the 21st Century"
Futurist Watts Wacker, CEO
FirstMatter LLC
Hosted by NCDO and NCSTD |
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10:30 am -11:00 am |
Networking Break
Hosted by Gourmet Magazine and Architectural Digest |
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11:00 am – 12:15 pm |
Concurrent Sessions
Building and Motivating a Great Team
Using New Technology to Maximize PR |
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12:30 pm -1:45 pm |
Networking Lunch
Hosted by Madden Media
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2:00 pm -3:15 pm |
Concurrent Sessions
Are Your Talking to Them Yet? The New World of Marketing and Its Impact on Destinations
Why Sustainable Tourism Makes Both Dollars and Sense |
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3:15 pm -3:45 pm |
Networking Break
Hosted by Gourmet Magazine and Architectural Digest |
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3:45 pm – 5:00 pm |
General Session II
"The Power of Story"
Bob Allen, Chief Storytelling Officer
i.d.e.a.sTM Innovation
Hosted by Longwoods International
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Evening |
Open |
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Tuesday, August 26 |
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8:00 am - 8:50 am |
Networking Breakfast |
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9:00 am - 9:20 am |
ESTO 2008 Kickoff |
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9:20 am – 10:30 am |
General Session III
"Creatively Communicating Your Brand Value"
Bruce Turkel, CEO
TURKEL
Hosted by Martha Stewart Omnimedia
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10:30 am -11:00 am |
Networking Break
Hosted by TIG Global
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11:00 am – 12:15 pm |
Concurrent Sessions
I Discovered My Brand—Now What? Preparing for the Workforce Challenges of Tomorrow
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12:30 pm -1:45 pm |
Networking Lunch
Hosted by Endless Vacation |
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2:00 pm -3:15 pm |
Concurrent Sessions
Measuring the Effectiveness of New Media
Trends in International Marketing
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3:15 pm -3:45 pm |
Networking Break
Hosted by TIG Global
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3:45 pm – 5:00 pm |
General Session IV
"Creating a Culture of Service Excellence"
Dennis Snow, President
Snow & Associates, Inc.
Hosted by Meredith Corporation
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7:00 pm – 8:00 pm |
Awards Reception
Hosted by Small World Publications |
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8:00 pm – 10:00 pm |
Awards Banquets and Presentations |
