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ESTO 2007 Speaker Information
TIA is pleased to feature the following destination marketing professionals and industry experts as speakers or moderators at ESTO 2007. Please note that this list is subject to change. Return to the ESTO 2007 Preliminary Program.
- Gail Alofsin, Authentic Measurable Performance
- Marti Barletta, The TrendSight Group
- Tom Curtis, Longwoods International
- Chris Elliott, Journalist and Consumer Advocate
- Margie Emmermann, Arizona Office of Tourism
- Josh Hallett, Hyku, LLC
- Andy Levine, Development Counsellors International
- Eric T. Peterson, Best-selling Author and Blogger
- Daniel Pink, Best-selling Author and Columnist
- Veronica Stoddart, USA TODAY
- Jerry Swerling, USC Annenberg School of Journalism
- Matt Turner, Office of Governor Joe Manchin III, West Virginia
- Jeff Walters, Intrasight Inc.
Gail Alofsin
Authentic Measurable Performance
 Gail is a professional speaker, seminar leader, university professor, sales and marketing consultant and president of Authentic Measurable Performance (AMP). Over the past two decades, Gail's range of sales, marketing, public relations, customer service and leadership experience is extraordinary; with extensive experience in retail, hotel/resort, restaurant/catering, events/sponsorships, non profit, meeting planning and hospitality industries. In addition to being an adjunct professor at the University of Rhode Island since 1999, Gail teaches Professional Development at Johnson and Wales University. She leads workshops and speaks at national conferences on an array of topics and has made numerous television appearances as an authority on corporate communications.
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Marti Barletta
The TrendSight Group
 Marti Barletta, author of the groundbreaking book, Marketing to Women, helps organizations get smart about marketing to women. She is co-author with Tom Peters of Trends (July 2005), and her new book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades. As the recognized international authority on marketing to women, Marti is frequently quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide. She is the founder of The TrendSight Group, a consulting think tank to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. The firm's clients have included Wachovia, Neuberger Berman, Deloitte Consulting, Volvo, Mercury, Ford, Trade Secret, Toys R Us and Logitech.
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Tom Curtis
Longwoods International
 Tom is a career tourism professional. He was Director of Operations and Finance for Ontario Place Corporation, a major theme park in Toronto, where he managed a staff of over 1,000 people involved in food service, retail sales, attractions, concessions management, finance, capital development, and corporate sponsorship. For eight years, he was a management consultant specializing in tourism. His clients included resorts, attractions, and destination marketing organizations. His consulting focus was in market research, tourism development and tourism marketing strategies, financial analysis, and accountability research. At Longwoods, Tom's project work has included advertising evaluation, accountability research, strategic marketing research and visitor tracking programs for a range of clients including: Ohio, Maine, Oregon, Washington, North Dakota and West Virginia.
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Chris Elliott
Journalist and Consumer Advocate
 Christopher Elliott is a journalist and consumer advocate. His articles, columns and essays offer advice for people who want to become more informed travelers. Chris is National Geographic Traveler's ombudsman, a nationally syndicated columnist through Tribune Media Services, and a commentator and independent producer for public radio. He's also the host of "What You Get For The Money: Vacations" on the Fine Living network. Most of Chris's career has been spent as an independent journalist. He's founded numerous Web sites dedicated to consumer advocacy, including Elliott.org and Tripso, which he currently edits. He's penned regular travel columns for ABCNews.com, CNN.com, Kiplinger.com, MarketWatch.com, MSN, The New York Times and USAToday.com. His essays have appeared on nearly every major U.S. newspaper's op-ed page. He has been featured as a travel expert on CBS, MSNBC, NPR, CNN, and Britain's ITN network. Before he became an independent writer, Chris worked for Dow Jones & Co.
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Margie Emmermann
Arizona Office of Tourism
 Charged with branding Arizona on a global scale, positioning Arizona as a premier leisure travel destination and bringing new dollars into the state, Margie A. Emmermann has served as the Director of the Arizona Office of Tourism (AOT) for more than five years. Building on the above mentioned responsibilities, Margie has expanded the volume of travel activity and related expenditures in Arizona through tourism promotion and development and has enhanced the economy and quality of life for all Arizonans. With Margie's leadership, Arizona's tourism industry saw a record 31 million visitors in 2005, spending $17.5 billion. Before joining AOT, Margie served as the Director of the Arizona Department of Commerce and served two Arizona governors as the Policy Advisor for Mexico. Margie also served as Vice President and Manager of Hispanic Marketing/Community Relations for Bank of America and held key management positions in Marketing and Strategic Planning for US WEST Communications, for a combined twenty-one year career in the private sector.
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Josh Hallett
Hyku, LLC
 Josh, an internationally recognized thought leader in the convergence of social media and corporate public relations & marketing, operates Hyku, LLC and provides social media consulting and development work to Fortune 500 firms, the traditional media and some of the world's largest public relations and marketing firms. For more than ten years, he has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization's public and media relations strategies. He is a highly sought-after public speaker on social media and has presented at numerous workshops, seminars and conferences in a wide variety of market segments. Josh is a Fellow/Board Member of the Society of New Communications Research as well as a member of the Information Architecture Institute and the Florida Public Relations Association. Based in Winter Haven, Florida, Josh serves clients throughout the United States.
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Andrew Levine
Development Counsellors International
Andrew Levine is President of Development Counsellors International, a New York-based firm that specializes in all phases of travel and economic development marketing.DCI has worked with the broadest range of destinations including cities, regions and states as well as the countries of South Africa, Australia, and Chile.Areas of expertise include editorial placement/media relations (print, online and broadcast) consumer promotions, special events, media/travel industry audits, crisis communications and marketing blueprints.Among Andy's public relations successes is a highly successful, editorial placement program for Greater New Orleans, Inc. with major results in The Wall Street Journal, Washington Post, Success, Nation's Business and CNN. He has also worked closely with a range of tourism marketing organizations to help them successfully tell their story to the "home team."
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Eric T. Peterson
Best-selling Author and Blogger
 Eric has worked in web analytics since the late 1990's in a variety of roles including practitioner, consultant, and analyst for market-leading companies like WebTrends, WebSideStory, Visual Sciences and JupiterResearch. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators. He is also one of the most popular web analytics bloggers at www.webanalyticsdemystified.com. Eric has committed much of his life to the betterment of the web analytics community, so much so that Jim Sterne, President and co-founder of the Web Analytics Association says, "Eric's leadership in the industry in unparalleled, his devotion to the community is legendary and his years of experience translate immediately into strategic and tactical competitive advantage for everybody who works with him."
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Daniel Pink
Best-selling Author and Columnist
 Daniel Pink, best-selling author and expert on innovation, competition, and the changing world of work, held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. His first book, Free Agent Nation, about the rise of people working for themselves, was a best-seller in the U.S. and Canada, and his latest book, A Whole New Mind, charts the rise of right-brain thinking in modern economies and explains the six abilities individuals and organizations must master in an outsourced and automated world. His articles on work, business, and technology appear in many newspapers and magazines—including The New York Times, Harvard Business Review, Slate, Fast Company, and Wired, where he is a Contributing Editor. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks. As an independent business consultant, he's advised start-up ventures and FORTUNE 100 companies on recruiting, innovation, and work practices.
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Veronica Stoddart
USA TODAY
 Veronica Stoddart is USA TODAY's Deputy Managing Editor for Travel. Previously, she was founding editor of Caribbean Travel & Life magazine, which she edited for 10 years. She has worked as a contract editor for the National Geographic Society, as travel editor of Americas magazine, and has contributed to numerous publications during 25 years in travel journalism. She has received the Marcia Vickery-Wallace Award for Excellence in Travel Journalism, the Westin Award from the North American Travel Journalists Association, and seven Lowell Thomas Awards from the Society of American Travel Writers. She is a graduate of Wellesley College.
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Jerry Swerling
USC Annenberg School of Journalism
 Jerry Swerling has more than 30 years of experience as a senior-level communications professional and educator. Today he serves in two capacities. He serves as Director of Public Relations Studies at the USC Annenberg School of Journalism. At USC he is responsible for the management of both the undergraduate and graduate programs in public relations, and he also serves as Director of the USC Annenberg Strategic Public Relations Center, the mission of which is to conduct applied research aimed at advancing the study, practice and value of PR. Jerry is also the Principal of Swerling & Associates, a consultancy he formed in 1996 that specializes in the management of agency reviews, the optimization of agency/client relationships, the evaluation of communications programs and the resolution of PR organizational issues.
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Matt Turner
Office of Governor Joe Manchin III, West Virginia
 Matt Turner became press secretary for West Virginia Gov. Joe Manchin in February 2007 after working eight years in media relations for the West Virginia Division of Tourism. While at the Division of Tourism, he was president of the Mid-Atlantic Tourism Public Relations Alliance and he served on the communications council for the Southeast Tourism Society. Turner also has worked in corporate public affairs in the manufacturing and public utilities industries, and he spent five summers in the woods as a state park naturalist while an undergraduate. Matt received bachelor's and master's degrees in journalism from Marshall University.
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Jeff Walters
Intrasight Inc.
Jeff Walters is the President of Intrasight, Inc. a firm that specializes in creating customer acquisition, customer growth and loyalty programs. For more than 20 years, Jeff has helped clients set the course for profitable relationship marketing and customer relationship management. In 1997, he co-authored Measuring Brand Communication ROI, a book that contributed to the foundation of CRM. He has worked with Fortune 100 companies and many large, multi-national companies. His experience includes Targetbase, where he played an integral role in the company's strategy and its strategic and analytical intellectual property frameworks; Strategy Outfitters, his own consultancy; and his current company, Intrasight Inc., whose clients include a number of destination marketing organizations.
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ESTO 2007 Preliminary Program
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