Suzanne D. Cook - Senior Vice President of Research 

Dr. Suzanne D. Cook is the Senior Vice President of Research for the Travel Industry Association of America (TIA). She is responsible for overseeing the work of TIA's research department.

She directs a multi-faceted program of marketing, economic and international research and report publication. TIA's research program includes the Travel Economic Impact Model, the only national model that provides consistent and comparable estimates of both domestic and international travel's economic impact at the national, state, and local levels.

TIA also monitors the size, characteristics and growth of existing and emerging travel markets on an ongoing basis through programs such as TravelHorizons ™, a quarterly travel survey conducted in conjunction with the Ypartnership.

Dr. Cook is the principal author of many reports, as well as a highly sought-after speaker at industry conferences specializing in consumer marketing research related to travel and tourism. She has also taught graduate level courses in research methods and statistics both in Washington, D.C. and abroad, and has served as President and Chairperson of the Board of the International Travel and Tourism Research Association (TTRA). Travel Agent Magazine named Dr. Cook as one of the 200 most powerful women in the travel industry and TTRA has awarded her its highest and most prestigious award, The Lifetime Achievement Award. Additionally, she was the recipient of the Access to Freedom Award given by the Society of Accessible Travel and Hospitality.

Dr. Cook joined TIA in 1977. Prior to that, she held the position of Senior Project Director for the Arbitron Company, a major broadcasting research firm.

She received a Doctor of Philosophy degree in Social Psychology from The George Washington University in Washington, D.C.