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Adam Vance - Senior Vice President, Marketing & Product Development

Adam Vance is Senior Vice President of Marketing and Product Development for the Travel Industry Association, which represents all components of the $740 billion travel industry in promoting and facilitating increased travel to and within the United States. He is responsible for overseeing TIA's Marketing and Technology departments in addition to establishing new revenue streams for TIA.

Adam is President of Discover America LLC which is wholly owned by TIA and operates DiscoverAmerica.com and was developed under a cooperative agreement with the U.S. Department of Commerce. The Web site serves as the official travel and tourism website of the U.S. and currently serves the five leading inbound markets to the U.S. – Canada, Mexico, the UK, Germany and Japan.  DiscoverAmerica.com features information on U.S. states, territories, destinations, and attractions, as well as a booking engine, travel agent directory, official entry information, and an online traveler community.

Before joining TIA, Adam worked for Marriott International in Corporate Finance and Sales and Marketing. During his time in the Sales and Marketing Department, Adam managed customer acquisition and developed Marriott's loyalty program outside the U.S. He also developed and managed Marriott's loyalty program website, email marketing program and print communications. Prior to work in Sales and Marketing, Adam provided marketing and analytical support to Marriott's vacation ownership division and he also served as Controller for the Marketing Department.

Adam began his professional career with Deloitte where he earned his CPA certificate.

He graduated from James Madison University with honors. He is an active volunteer with the Vienna Youth Basketball and Vienna Little League organizations.

Adam resides in Vienna, Virginia with his wife Jeannine and their three children Kayleigh, Jack and Dean.

Updated April 2, 2008