Domestic Research: Demographics of US Travel

Profile of 2003 U.S. Domestic Traveler Households

• Average age of Household Head*: 47 years
  

• 62% married, 22% single/never married, 16% divorced/widowed/separated
  
  
• 58% of Household Heads* have a college degree, including 20% with graduate work started or completed
  
  
• 81% of Household Heads* employed full or part-time, 14% retired
  
  
• 34% with Children in the Household
  
  
• Annual Household Income: $69,500 mean, $57,900 median**
  

* If there is both a male and female head of household, then the male head of household is used.
** Median is the point where one-half of traveling families earn more and one-half earns less.

Source: Domestic Travel Market Report, 2004 Edition