Cooperative Advertising Opportunities

Two cooperative advertising opportunities are currently available to TIA members:
 
Discover America UK Newspaper Insert
 
In partnership with its long-time marketing partner, Custom Marketing Group (CMG), TIA will continue to reach out to British travelers with the unveiling of the "Discover America" - branded magazine for insertion in newspapers. 
 
This magazine insert reaches 3.7 million readers with each campaign segment using two nationally recognized newspapers and two magazines.  The program is designed to provide relevant U.S. travel information to potential UK visitors during their key planning and booking periods and includes powerful consumer and trade components.
 
For complete information about this program, including rates and contact information, please visit: http://www.aboutcmg.com/DiscoverAmerica_2007 or contact Stacia Franke of CMG at 404-816-0844 or sfranke@aboutcmg.com.
 
 
Discover America - USA Travel Guide – Western Europe
 
As a result of a marketing alliance with TIA, Small World Publications has produced the Discover America-USA Travel Guide for distribution throughout Western Europe, primarily at travel shows and travel agencies.  The magazine, with editions in English, French, German and Italian, includes dazzling color photographs and a wide-open format to showcase the USA by regions and activities unique to each area of the country.
 
The first one-million copies are currently being distributed across Western Europe.  The next editions are due to publish in January, 2008.
 
For more information about Discover America - USA Travel Guide distribution plans and advertising opportunities, go to http://www.smallworldpublications.com or contact Lisa Schwartz at 425-289-3462.